Dos and Don’ts of Successful Rewards Program
Customer Rewards program is fundamental for the success of any business. They are brilliant in attracting new customers, promoting loyalty among existing clients, and driving sales. On average, the rewards program is used by many businesses as a standard form of marketing. Whether done via old-fashioned punch cards or digitally, loyal customers are account for up to 80% of revenue collected. But what might one to one business be the opposite of another? What are the intricacies that need to be addressed when establishing a loyalty program that will gratify customers and drive sales?
The Do’s
Do set goals
When planning and creating your loyalty rewards program, setting goals is beneficial. Knowing who or what you want for your rewards program will help increase traffic and find new customers during slow periods.
Do keep it simple
Don’t make the rewards program or rewards program software complicated for your customer to engage with. Make it simple for them to immediately engage in the program, this will make motivate them to participate and boost your profits.
Do make signing up frictionless
The most successful loyalty rewards program and the customer rewards software allow customers to sign-up on the go, in-store, or online. If the sign-up process is long and difficult, customers are likely to get bored during the process and give up. Avoid this by just taking the important information only e.g. name, phone number, or email address.
The Don’ts
Don’t be misleading
Brands should be transparent and honest. Customer rewards program can be tricky. Do not mislead them with your services and products. Make your advertisement honest for your own sake and for the sake of the customers.
Don’t make rewards too easy to get
There is a big difference between people who want free stuff and loyal customers. The latter is very important for your business while the former will stick around till they find another alternative. Find a balance between making rewards attainable and giving away your stock. This way, you will avoid loss and reward loyal customers.
Don’t give up
Creating rewards program and customer rewards software needs hard work, printing loyalty cards need money, and you can’t just give up after all the hustle. The rewards program method has been tried and tested and is successful for decades. Increase your customer engagement and rethink your marketing strategy to attract traffic flow to your loyalty rewards program.
While many rewards programs may use loyalty cards, others are seeing reaping benefits of using loyalty rewards software. One such software is Poket loyalty rewards software. Poket was founded in 2013 and invented to make customer rewards program rewarding for both you and your customer. Step into a paperless and headache free marketing future.
