Best Loyalty Program Ideas To Retain Customers
In the past store loyalty program have involved going into the store, filling out a paper form and receiving a paper or plastic loyalty card. Revolutionary new technology is now allowing customer loyalty programs to go mobile. Since almost everyone has some types of mobile device these days reaching them through these devices is both easier to do and more environmentally friendly. Hence we are going to share with you some innovative customer loyalty program ideas that may change your view on customer loyalty program. We have invented mobile loyalty program and this may eliminate the usage of plastic, paper and cardboard for membership cards.
With the introduction of the Mobile Loyalty Program, a mobile loyalty card and mobile voucher can be wirelessly delivered to customers when they sign up for a rewards program through their mobile device. Customers who want to sign up for these programs simply have to enter their relevant information into the Poket app one time and their information will be stored permanently. When a customer joins a rewards program they receive a QR code personalized for them. A simple scan of the code will get a customer their loyalty card instantly. A digital voucher is then sent to a customer to welcome them to the program and get them started using it to their full advantage.
Members of any digital loyalty program automatically receive vouchers on their birthday. In addition to receiving birthday and welcome vouchers they also receive point rewards vouchers they can redeem for merchandise.
Those who enjoy using the Poket Loyalty Program app will be encouraged to share the vouchers they receive with their friends and family. This will help stores market their loyalty program to more people than ever before.
Loyalty programs are a great way to build up a customer base and can lead to a great deal of word of mouth advertising, which can help stores market themselves without spending money on advertising.
The creation of a digital rewards program is changing the way in which stores and other companies communicate with their customers. It shows both social responsibility and environmental responsibility, which only serves to make customers think highly of any store or company that uses these tactics to attract and retain customers.
In today’s mobile dependent world it is crucial for stores across the country to implement a mobile loyalty program. These programs are often more convenient than programs of the past have been. This convenience will only encourage customers to keep shopping with their favorite stores.
We hope you like these customer loyalty program ideas and we will share with you more in new few articles.
Build your Brand Community
Building a community around your brand is one of the most successful strategies for building your brand. It is to be kept in mind that brand community is not built by driving sales transactions but by helping people meet their needs. There are a wide variety of reasons for people’s participation in brand communities. They participate to contribute to the greater good, to find support, encouragement, to gain some skills, and so on. The beauty industry is nowadays very innovative in curating this brand community strategies to keep customers engaged and happy. You can create different tiers of communities, making those engaging with a constant forum where they can express and interact with your brand and the community.
Ask for Feedbacks
Asking for feedback not only helps you refurbish your offerings to improve your customer’s experiences but also helps you to increase your revenue. It is always better to craft a customer feedback system with the help of your loyalty software. You must have realized that more than 50% of your new leads are brought in by your existing customers and their reviews are posted online or they have spread about your brand offline. So, when you ask for customer feedback, it is likely to get a testimonial that will help you to attract new customers. This will increase customer loyalty in a long run.
Segment your customers with different rewards
It is well known that one-shoe doesn’t fit all. That’s why the segmentation of your customers while curating your reward programsplays an important role.
Segmentation of members by their point balances enables beauty brands to send personalized rewards and increase customer engagement in the rewards program.
Take into consideration the minimum point balances of the targeted members to be rewarded. Segment them well according to their points and send promotional announcements to each of these segments.
For a greater personalization of the targeted reward offers, you can also segment your members according to their membership tiers.
For example, in your brand’s loyalty program, you can offer 20% off on your beauty service package to all your Gold-tier members. This way, brands can ensure members attribute rewards directly to their individual status in the loyalty program which will indeed build a stronger loyal relationship with your brand.
Engage with your customers
Engagement is the key factor in driving your loyalty programs. While there are various ways by which you can keep your customers engaged, it is very important to strategize these engagements in an innovative way. With so much competition in the marketplace, it is important to stand out from your competitors and engage with your customers in the best way possible. You can also keep your customers engaged and interested in using gamification features available in your loyalty program software.
Learn more about your customers and show them gratitude.
Knowing your customer is key for any business endeavour. By properly utilising the insights you gain from your rewards program, you can easily make quick decisions on your loyalty reward programs. It is very important to know what your clients want and what they expect. This will help to customize their customer experiences to create loyalty and repeat business. The powerful analytics feature in the Poket loyalty program software can help beauty brands to learn more about their customer’s spending habits, their purchase patterns, understanding which of your products are gaining more traction, and also let them understand the performance of each of their loyalty program. This will help you in curating even a better loyalty program in the future.
If you need any help or inspiration on creating a successful loyalty program, you can check out this article that we have written ‘How To Make A Creative Loyalty Program’.
