A customer rewards program is not a brand new concept today. On the other hand, determining the proper way of using the collected customer data to make the customer rewards program fully customized individually for every user is somewhat of unknown territory for various brands. But, while technologies are invading the F&B industry, permitting for more customer data to be obtained and compiled, those brands that are pretty savvy will make use of this information so that they can make and come up with the best customer rewards program.