Holiday season is here and you must be planning to launch your holiday campaigns and rewards programs for your customer. With this pandemic around, consumers are responding in a variety of ways and purchasing habits and hence the days of one-size-fits all marketing are gone. And, this holiday season, brands need to prepare in a better way for grabbing the attention and delight their customers. This is the best time of year to show that you’ve been listening to your customers.

There are numerous choices for consumers to join membership. Today they have enrolled to your membership loyalty program, tomorrow they join another one and goes on increasing. They seldom remember what benefits you have for them. So, how are you going to keep them engaged?

The first thing a brand should do is to know which consumers they are targeting and what type of loyalty are they driving. Personalization is the key to successful customer loyalty. In order to create an everlasting experience with consumers, brands should give relevant offers to consumers. That’s where marketing automation comes in. Loyalty programs will ensure that your consumer gets valued rewards and offers while marketing automation will ensure that your right consumer gets that valued offer at the right time, on the right occasion. Here are some marketing automation tools and tips right for you to supercharge your loyalty programs

The beauty industry is valued at $532 billion and still counting. However, there is heavy competition for customers with many companies all offering similar services and products within a short driving distance, customers now more than ever have the chance to be picky on choosing brands with a wide variety in the market. It is becoming more challenging for the beauty industry to maintain with the ever-shifting trends in beauty products and services. As the beauty industry revolves around customer retention, it makes perfect sense that a well-curated loyalty program would be effective in building your customer relationship with brand. Here are five tips on how you can nurture customer loyalty in the beauty industry.

In the past store loyalty program have involved going into the store, filling out a paper form and receiving a paper or plastic loyalty card. Revolutionary new technology is now allowing customer loyalty programs to go mobile. Since almost everyone has some types of mobile device these days reaching them through these devices is both easier to do and more environmentally friendly. Hence we are going to share with you some innovative customer loyalty program ideas that may change your view on customer loyalty program. We have invented mobile loyalty program and this may eliminate the usage of plastic, paper and cardboard for membership cards.