In order to thrive and survive in business, business owners will have to embrace a lot of techniques and tactics. Out of which, customer retention strategy is in the topmost of the list as customer retention is far more effective than any other marketing strategies taking into consideration its cost and return of investment.

Way back in the past, a store loyalty program system has involved visiting the store, filling out the paper from then receiving a plastic or paper loyalty card. Time and technology advancement changed the situation. Innovative new technology is now permitting customer loyalty programs to go on mobile. There are now companies online where you can get assistance when it comes to a mobile loyalty program.