Holiday season is here and you must be planning to launch your holiday campaigns and rewards programs for your customer. With this pandemic around, consumers are responding in a variety of ways and purchasing habits and hence the days of one-size-fits all marketing are gone. And, this holiday season, brands need to prepare in a better way for grabbing the attention and delight their customers. This is the best time of year to show that you’ve been listening to your customers.

The first thing a brand should do is to know which consumers they are targeting and what type of loyalty are they driving. Personalization is the key to successful customer loyalty. In order to create an everlasting experience with consumers, brands should give relevant offers to consumers. That’s where marketing automation comes in. Loyalty programs will ensure that your consumer gets valued rewards and offers while marketing automation will ensure that your right consumer gets that valued offer at the right time, on the right occasion. Here are some marketing automation tools and tips right for you to supercharge your loyalty programs