Have you started a loyalty programme? Still not getting any results? A customer loyalty programme cannot be something done just for the sake of doing it; it must enrich the brand experience. Customer loyalty programs should be strategic efforts to engage and delight customers while preventing customer churn. We’ll show you how to develop a segmented loyalty programme that meets your customers’ needs and expectations. But before we do, let’s dive a little deeper into where so many brands fail with their loyalty programs.

Many people have mistaken Loyalty CRM to be the same methods that are employed to a mobile device, but this isn’t the case. The needs for both markets are quite different, over utilizing some aspects of the regular Loyalty CRM market while ignoring others that are necessary to make the mobile market succeed. This makes many of the mobile applications quite impractical and does not put the strengths of mobile devices to great use.