While many companies and businesses have chosen to use customer loyalty programs as their marketing tools to increase traffic to their businesses, others are struggling to find a breakthrough through the same loyalty programs. Why do business customer loyalty programs fail and what do you need to do differently to make them a success? Here are some reasons why your customer loyalty programs seems to be useless and ineffective as intended.

Customer Rewards program is fundamental for the success of any business. They are brilliant in attracting new customers, promoting loyalty among existing clients, and driving sales. On average, the rewards program is used by many businesses as a standard form of marketing. Whether done via old-fashioned punch cards or digitally, loyal customers are account for up to 80% of revenue collected. But what might one to one business be the opposite of another? What are the intricacies that need to be addressed when establishing a loyalty program that will gratify customers and drive sales?

A company thrives on customers. As much as it is important to gain new customers to keep the company running, it also important to maintain the old customers. Gaining a new customer costs a lot whereas having a repeat customer cuts back on the cost of acquisition and helps in increasing profit margins. But, books on customer satisfaction issues, quality of service and customer relationships winners are fed by myths. Here are a few points about these preconceptions and really act on customer loyalty programs.