How To Stand Out From Your Competitors

customer engagement

Differentiation allows you to provide superior value to your customers, creating a win-win scenario that can increase the overall profitability and viability of your business. Companies invest a lot of time and money in differentiation – from product to service to price to customer experience.  When it comes to customer loyalty programs, do brands go […]

5 Tips to Build Customer Loyalty in the Beauty Industry

loyalty program for beauty and health

  The beauty industry is valued at $532 billion and still counting. However, there is heavy competition for customers with many companies all offering similar services and products within a short driving distance, customers now more than ever have the chance to be picky on choosing brands with a wide variety in the market. It is […]