The beauty industry is valued at $532 billion and still counting. However, there is heavy competition for customers with many companies all offering similar services and products within a short driving distance, customers now more than ever have the chance to be picky on choosing brands with a wide variety in the market. It is becoming more challenging for the beauty industry to maintain with the ever-shifting trends in beauty products and services. As the beauty industry revolves around customer retention, it makes perfect sense that a well-curated loyalty program would be effective in building your customer relationship with brand. Here are five tips on how you can nurture customer loyalty in the beauty industry.

In the past store loyalty program have involved going into the store, filling out a paper form and receiving a paper or plastic loyalty card. Revolutionary new technology is now allowing customer loyalty programs to go mobile. Since almost everyone has some types of mobile device these days reaching them through these devices is both easier to do and more environmentally friendly. Hence we are going to share with you some innovative customer loyalty program ideas that may change your view on customer loyalty program. We have invented mobile loyalty program and this may eliminate the usage of plastic, paper and cardboard for membership cards.