Businesses are spending vast sums in marketing to acquire new customers trying to replace their lost customers. But research shows that they might be better served by designing strategies to bring back your lost customers. The chances of selling to an existing customer is 60 – 70%, while the chances of success for selling to a new prospect is 5-20%. Existing customers are 50% more likely to try new products and spend 31% more, when compared to new customers. So, how are you re-engaging with your past customers? Or even, do you have a track of who had been your past customers?

In the perspective of a business owner, it is vital to find out the best way to establish a customer base which will return for more. So, what your business does to persuade your existing customers to have their second visit to your store? Here are five smartest ways to gain and keep repeat customers.

In order to thrive and survive in business, business owners will have to embrace a lot of techniques and tactics. Out of which, customer retention strategy is in the topmost of the list as customer retention is far more effective than any other marketing strategies taking into consideration its cost and return of investment.

Businesses are spending vast sums in marketing to acquire new customers trying to replace their lost customers. But research shows that they might be better served by designing strategies to bring back your lost customers. The chances of selling to an existing customer is 60 – 70%, while the chances of success for selling to a new prospect is 5-20%. Existing customers are 50% more likely to try new products and spend 31% more, when compared to new customers. So, how are you re-engaging with your past customers? Or even, do you have a track of who had been your past customers?

You have learnt how to create an effective loyalty reward program. Everything is set to be launched, but now how to promote it to get the best output! Here are five ways on how to promote your loyalty program and get your customers participate.

While loyalty programs are common to huge businesses including Best Buys and Starbucks, a small business can also gain from the wide range of benefits a loyalty program can give. Most of the small businesses focus on making their business grow and improving their services to their clients. To further boost their business, small businesses may start with a rewards program for their customers. Here are five reasons why using customer loyalty programs software give small business the competitive edge.

Many people have mistaken Loyalty CRM to be the same methods that are employed to a mobile device, but this isn’t the case. The needs for both markets are quite different, over utilizing some aspects of the regular Loyalty CRM market while ignoring others that are necessary to make the mobile market succeed. This makes many of the mobile applications quite impractical and does not put the strengths of mobile devices to great use.

Your loyalty reward programs need a powerful loyalty software to give you the maximum ROI. To implement loyalty programs, need a bit planning and to be successful in those, here are some tips on optimising your loyalty software.