The first thing a brand should do is to know which consumers they are targeting and what type of loyalty are they driving. Personalization is the key to successful customer loyalty. In order to create an everlasting experience with consumers, brands should give relevant offers to consumers. That’s where marketing automation comes in. Loyalty programs will ensure that your consumer gets valued rewards and offers while marketing automation will ensure that your right consumer gets that valued offer at the right time, on the right occasion. Here are some marketing automation tools and tips right for you to supercharge your loyalty programs