The beauty industry is valued at $532 billion and still counting. However, there is heavy competition for customers with many companies all offering similar services and products within a short driving distance, customers now more than ever have the chance to be picky on choosing brands with a wide variety in the market. It is becoming more challenging for the beauty industry to maintain with the ever-shifting trends in beauty products and services. As the beauty industry revolves around customer retention, it makes perfect sense that a well-curated loyalty program would be effective in building your customer relationship with brand. Here are five tips on how you can nurture customer loyalty in the beauty industry.