Have you started a loyalty programme? Still not getting any results? A customer loyalty programme cannot be something done just for the sake of doing it; it must enrich the brand experience. Customer loyalty programs should be strategic efforts to engage and delight customers while preventing customer churn. We’ll show you how to develop a segmented loyalty programme that meets your customers’ needs and expectations. But before we do, let’s dive a little deeper into where so many brands fail with their loyalty programs.

Have you started a loyalty programme? Still not getting any results? A customer loyalty programme cannot be something done just for the sake of doing it; it must enrich the brand experience. Customer loyalty programs should be strategic efforts to engage and delight customers while preventing customer churn. We’ll show you how to develop a segmented loyalty programme that meets your customers’ needs and expectations. But before we do, let’s dive a little deeper into where so many brands fail with their loyalty programs.

Customers are fickle and they’re constantly changing. Trying to build that long-term relationship with consumers is really challenging and a lot of this is due to three major shifts in consumer attitudes that we’ve observed over the past 10 years the first is a shift in consumers attitudes towards technology. Consumers agreement that ‘technology is important to them’ has indeed increased from 31% to 64% in the last 10 years.

The first thing a brand should do is to know which consumers they are targeting and what type of loyalty are they driving. Personalization is the key to successful customer loyalty. In order to create an everlasting experience with consumers, brands should give relevant offers to consumers. That’s where marketing automation comes in. Loyalty programs will ensure that your consumer gets valued rewards and offers while marketing automation will ensure that your right consumer gets that valued offer at the right time, on the right occasion. Here are some marketing automation tools and tips right for you to supercharge your loyalty programs