Have you started a loyalty programme? Still not getting any results? A customer loyalty programme cannot be something done just for the sake of doing it; it must enrich the brand experience. Customer loyalty programs should be strategic efforts to engage and delight customers while preventing customer churn. We’ll show you how to develop a segmented loyalty programme that meets your customers’ needs and expectations. But before we do, let’s dive a little deeper into where so many brands fail with their loyalty programs.