Customer Rewards program is fundamental for the success of any business. They are brilliant in attracting new customers, promoting loyalty among existing clients, and driving sales. On average, the rewards program is used by many businesses as a standard form of marketing. Whether done via old-fashioned punch cards or digitally, loyal customers are account for up to 80% of revenue collected. But what might one to one business be the opposite of another? What are the intricacies that need to be addressed when establishing a loyalty program that will gratify customers and drive sales?