How To Stand Out From Your Competitors

customer engagement

Differentiation allows you to provide superior value to your customers, creating a win-win scenario that can increase the overall profitability and viability of your business. Companies invest a lot of time and money in differentiation – from product to service to price to customer experience.  When it comes to customer loyalty programs, do brands go […]

How to Build Stronger Loyalty Programme with Customer Segmentation

build stronger customer loyalty

  Have you started a loyalty programme? Still not getting any results?  Brands usually make their programs too universal, they know very well that their target audiences are different, but when it comes to a loyalty program, they end up offering the same experience to everyone – “20% cashback” – well, that may look attractive, […]

Hotel Loyalty Program Strategies to Boost your Revenue

hotel loyalty program

  Selling more is the right way to grow a business, right? After all, gaining new customers is the goal of any business. However, the industry is beginning to realize that hotel loyalty programs can be even more beneficial than acquisition. There could be various strategies behind designing a loyalty program for hotels but the […]

How To Build The Best Referral Program For Your Business

Referral program

  Did you know that word of mouth generates 5x more sales than paid advertising and that people are 90% more likely to trust and buy from a brand that has been recommended by a friend? What marketers or business owners tend to overlook, however, is that word of mouth doesn’t always have to happen […]

Build a Customer Loyalty Program for Your FMCG Brand

customer loyalty program for FMCG

Build a Customer Loyalty Program for Your FMCG Brand The FMCG industry is highly competitive in itself, and this is further complicated by the fact that companies cannot easily communicate face-to-face with their consumers. In fact, there are more than 40,000 items from different FMCG brands in an average supermarket. More than 40 percent of […]

4 Strategies to Engage Your members with a Membership Management Software

Membership Management Software

  There are numerous choices for consumers. Today they have enrolled to your membership loyalty program, tomorrow they join another one and goes on increasing. They seldom remember what benefits you have for them.  So, how are you going to keep them engaged?  Let’s look at these 4 strategies to employ that will heighten engagement […]

Loyalty Programme Strategies To Win More Customers In 2021

Loyalty Programme Strategies to win more customers

  Customers are fickle and they’re constantly changing.  Trying to build that long-term relationship with consumers is really challenging and a lot of this is due to three major shifts in consumer attitudes that we’ve observed over the past 10 years the first is a shift in consumers attitudes towards technology. Consumers agreement that ‘technology is […]

Why Build Customer Loyalty through ‘Relationship Marketing’

loyalty programme

How are you engaging with your customers? Sure, you may have some marketing campaigns and promotions running to acquire customers or to retain your existing client base.  Your discounts, promotions are temporary, you can attract your customers for time being, but if you are willing to build customer loyalty in true sense then you much […]

How to Boost Customer Retention Post Purchase

customer retention

  In order to thrive and survive in business, business owners will have to embrace a lot of techniques and tactics. Out of which, customer retention strategy is in the topmost of the list as customer retention is far more effective than any other marketing strategies taking into consideration its cost and return of investment. […]

8 Things You Need to Consider When Looking For A Loyalty Management Software?

loyalty management software

With so many choices of loyalty software, getting the right and the best loyalty management platform for your business can be challenging. The biggest fear is- without experiencing the pros and cons of each of these platforms, how you are even going to accept a particular software to be your loyalty management tool. And what about the cost? […]