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Are Loyalty Programs useless?

While many companies and businesses have chosen to use loyalty programs as their marketing tools to increase traffic to their businesses, other are struggling to find a breakthrough through the same loyalty programs. Why do business loyalty programs fail and what do you need to do differently to make them a success? Here are some reasons why your loyalty programs seems to be useless and ineffective as intended:

Lack of definite goals

It is not easy to attain a specific goal if you have not set it in the first place. You need to define your attainable goals before setting up your loyalty program. This way it will be easy for you to fast track the performance of your loyalty program on a regular basis. Your goals must align with overall business goals.

Customer service Lapses

The success of your loyalty program is definitely defined by your customer service. Customers are not only loyal to your program, but also the entire experience of interacting with your organization. This means, regardless of the loyalty program and products, if your customer service is poor, many customers will quit.

Loyalty program isn’t properly promoted

Lethargy is another problem that causes poor performance. After investing in loyalty program software and loyalty program, if you don’t promote your rewards program properly, all this is a waste. Look at your rewards program as a breathing and living entity, begin to nurture it, then you will simply reap the fruits. The difference between an excellent program and a good program is that the excellent program has a team of qualified specialists to nurture it.

Your loyalty program doesn’t stand out from others

With many loyalty programs and loyalty program softwares out there, customers are looking for a program that is unique and most valuable. When your program mirrors one t [of your competitor’s, customers are like to be swayed by the price. They won’t be able to differentiate between you and the others. By making your program stand out, you will definitely improve your customer perception on your loyalty programs and on your business.

Use of wrong software

There are many loyalty program softwares in the market. Be extra careful when choosing the one you want to use for your business because most of them are scams. Others have complicated feature that makes it hard for customers to engage with or even sign up for. Easy to use loyalty program software will definitely increase traffic flow to your business.

One of the most effective loyalty program software and loyalty program app to use for your loyalty program is Poket. The Poket Loyalty Program Software will help you maximize your sales and attract loyal customers to your business.

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5 Ways To Increase Customer Loyalty And Repeat Visits

Today, business owners are spending more of their time in trying to get new customers that they fail to pay attention to the simplest and most important source of profits: repeat customers. New customers would always increase profits as well as the brand awareness for your business. On the other hand, attracting and grabbing the attention of your prospects is ten times more expensive than being committed to your existing customers. Not to mention that repeat clients are more likely to spend a lot on your services or products over the new ones.

In the perspective of a business owner, it is vital to find out the best way to establish a customer base which will return for more. So, what your business does to persuade your existing customers to have their second visit to your store? Here are five smartest ways to gain and keep repeat customers:

Build Your Email List

Using an email list is among the greatest ways to be in contact with your customers on a more personal way. With your email list, it will not be hard for you to keep your customers updated on the latest news associated with your business then you can send them some “thank you” notes and offer them exclusive information regarding your upcoming special promos and events.

Email has become a remarkable marketing medium to increase sales and attract repeat business, not just because it permits you to share promotional details but it is for the reason that it allows you to develop a relationship that is more personal with your valued customers. Every time that your new customers provide you their emails, it is a way to show you that they have trust in your brand and you have to cherish and good relationship with them.

Have Special Customer Rewards and Promotions

A good way of attracting repeat business is offering exclusive rewards, vouchers and discounts to your customers. Your best shoppers are those who have been showing loyalty to the brand of your business. Through offering exclusivity, you portray that you are giving importance and you reward customer loyalty, hence encouraging customers to return and make more visits to your store. Such offers can be higher and better discount rates, quicker customer service and instant access to release of a new product.

The concept is to offer incentives that will distinguish your loyal customers from the rest of the group and show them that you appreciate your customer loyalty. Most companies are doing this through creating rewards program and membership programs which can help to make customers feel that they are important. Also, marketing automation can help.

Offer Discounts

Another good way to attract and gain repeat customers is offering regular discounts. It can be entering a coupon or coupon code in every order or by sending your customers an email informing them about the monthly specials that your business is providing. A discount provides customers the reason to deal with you for the second time. It can give something to your customers that they could use to help keep their experience with your business good and fresh within their minds. Just be sure that the coupon or discount is creative and good enough.

Make a Positive Customer Service Experience

Excellent customer service is among the most significant ways to get repeat customers. Consumers primarily select where they purchase based on the product’s price and quality, yet they would repeat business depending on their past shopping experience involving your business.

Pay Attention to your Competition

Even the greatest consumer service experience means nothing to shoppers when the business remains incompetent. Ensure that your business’ services and products are always the utmost value to consumers. When you cannot lower your price just like your competitors, ensure that your customers understand how your business worth the extra cash.

Follow these tips and you will be glad that you did. To develop the best customer loyalty programs for your business, visit www.poket.com today.

Why Do Retail Businesses Really Need Rewards Program Now?

The competition between businesses is continuously going tougher and it became harder and harder for retail businesses to persuade their prospects to choose them and their products or services. If you are really that serious of getting new customers and you want to beat your competitors, you should realize that it’s time to give back to the community and to those people who never stop from patronizing your products or services. Show them your appreciation for their loyalty to your business.

Why Should You Have A Rewards Program Today?

These days, more companies came up with a loyalty program to give thanks to their valued customers and also to increase their profits. People, even those who are rich, are still very interested in getting freebies. They can’t resist any special promos offered to them. Just imagine that when you decided to offer some of your products with discounts for a day and you announce it a few days before the scheduled date, people will take advantage of that opportunity.

Consumers today are more practical when it comes to spending their money and buying anything. They take advantage of special promos and discounts. What more if you will be offering a loyalty program for those who are buying your products or availing your services for months to years?! People love rewards and loyal customers simply deserve to have these. So how you will be able to come up with the best loyalty program for your customers? Here are some important things that you should consider so you can also implement a loyalty program in your business today:

Think about the Concept

With a rewards or points-based customer loyalty program, the customers would have fun in spending more on your business because you guaranteed to them that the more points they get from their purchases, the greater rewards they will get soon from your company. The rewards can range from having pricey designer items for free to even all-expenses paid vacation trip courtesy of your business. So what are you still waiting for? Pamper your customers and make them willing to continuously patronize your company.

A Rebate Program

A rewards program that is less fancy is a rebate program. It’s where a customer can get a percentage from their item’s total cost as a coupon or a voucher that he or she can use in paying for more items from your business. It is really an ordinary customer loyalty program as compared to a rewards system. This will give your company some extra profits because over the rebate rewards program your customers would end up in spending more on your products or services. It is for the reason that coupons can’t be exchanged for real money or it can be used for other purposes.

Loyalty = Profits

More people are still viewing that being capable of providing your loyal customers with excellent customer service doesn’t automatically guarantee a company that consumers will stay. It is why there’s a big need for an efficient customer rewards program. Whilst exceptional customer service could end in a customer buying your product or service more often, a well-designed rewards program would ensure that they will never choose your competitors and will suggest your services to your friends.

To get started, you need to use the loyalty card program software. Let POKET help you come up with the best program for your retail business. Visit www.poket.com to learn more.

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The Best Way to Make Your Customers Happy Is Giving Rewards

So you have your regular customers who are never getting tired of patronizing what you offer. As a business owner, you are aiming to get more clients someday. You want to see your business thriving and you wish that your regular customers will be willing to recommend your products, your services and your business to your prospects, to their friends and relatives. You want to see more and more people finding your business as one that is worthy of their attention and trust. For that reason, you should pay attention to your regular customers and come up with something that they will love and appreciate.

People these days love freebies and one of the best things that you can do here is to give rewards to your loyal customers. This will make your customers happy and make them eager to refer new customers for your business. You can start giving rewards to your loyal and dedicated customers by coming up with a loyalty program for them. Through offering rewards to people who will be able to refer new customers to your business, for sure, your regular customers will start looking for other persons they know will benefit from your products or services.

It seems that nearly each retail shop comes with a loyalty program. From the basic down to the most complex one, this phenomenon that started in 1990s is now continuously becoming more popular. So how will you be able to come up with the best loyalty program for your customers? Here are some steps that you should follow to make it happen:

How to Create the Best Loyalty Program for Your Customers

  • Allocate your budget – you have to work out what you like in terms of a rewards program software then try to figure out how much you can allocate for this.
  • Understand customer– you should go back and evaluate your data on customer sales so you can understand the variance between a loyal client and others. This involves how usual a loyal customer sees your site and how much he or she spends and the number of items that the customer buys from your website. The data would help you in developing a loyalty program that in the end will let you increase the number of your loyal customers.
  • Set all your rewards – based on the research data as well as on the changes in the behavior that you would like to be obtained from those customers who are less loyal to your business, you must set objectives at which you’re ready to give away rewards.
  • Set the right time limit – the best loyalty programs are making use of a specific target date as part of the stretch that is planned to be attained so as to unlock the rewards. Getting your customers to spend more within the set time period will dramatically drive sales to your business.
  • Come up with the mechanics – it is the process of monitoring and tracking the activity of customers and it also helps in accruing the loyalty value. This can be a card that is stamped or clipped for every sale or it can be a digital loyalty card that your customers can get through their smartphones.

The mobile loyalty program has become the latest trend today when it comes to offering rewards to your satisfied customers. There are good companies that can help you out like POKET. To learn more, please check out www.poket.com.

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The 4 Secrets To Create Successful Loyalty Card Programs

Loyalty card programs are not just trends; they are becoming an innovation in the field of marketing. They have been very effective in maintaining customers and eventually generating new customers for certain companies and businesses.

 There are different rewards program that has been created for buyers to stick to a particular brand and effectively, customer reception increases year after year. But with all the success in this structured marketing technique in generating new membership program, do companies really get paid off with what they are rewarding their clients?

 Some study would suggest that not all are getting their fair share from their rewards program. The program’s success may sometimes vary in different sectors.  But this coequality between the profit and rewards may be cause by some failures in the process of initiating the loyalty card programs. But really how can one deliver lasting value to their loyalty card programs?

 Here are some secrets in managing loyalty card programs and acing this marketing trend:

 Go mobile

Give your customers a full experience of your loyalty card programs. Use one of the best technologies to facilitate your rewards program—mobile. Since almost consumers use phones nowadays, get your customers hooked by providing them mobile loyalty card programs. You may integrate payments and mobile technology to make transactions a lot fun. And instead of punch cards you can have customer loyalty software like mobile applications to make your rewards program more convenient for your clients.

 Using other technology like customer loyalty software to boost your market can be a very clever idea. You may also use other software like mobile CRM to check your business wherever you are and see how your rewards program are working.

 Strategize in maximizing loyalty card programs

There are great ways and strategies to maximize loyalty card programs without hurting your sales. You can award discounts in times that you are losing customers to boost sales. You may also give free services and grant redemption coupons in idle days or hours that you do not have a lot customer.

 If you are a hotel for instance, you may offer great hotel discount during weekdays or working hours. Restaurants may also have unlimited soda or free salad in hours and days with lesser customers.

 Build partnerships

One of the characteristics businesses with successful loyalty card programs is that they are tying up with other businesses to provide rewards. A shop, for instance, may give discount coupons for a restaurant or a spa. The same spa or restaurant may also give discount coupons for buying something in that particular shop. This way, you do not have to shoulder all your expenses for your rewards because your partners will shoulder that for you. This rewards strategy can help you broaden your reach.

 Answer customer problems with rewards

Freebies are always parts of some loyalty card programs. Solving your customer’s problem when they purchase a product from you is always a good idea to pump up sale. Say if you cater online shopping, you may give customers free delivery. When you are selling gadgets, you may give your customers free screen protectors or leather cases.

 One last thing to note for a successful reward program or mobile loyalty program, always put in mind that to get loyal customers your rewards program should be consistent and should be loyal to your brand. Let it be that way, and you’ll be sowing great benefits from loyalty card programs in no time.