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Dos and Don’ts of Successful Rewards Program

Rewards program is fundamental for the success of any business. They are brilliant in attracting new customers, promoting loyalty among existing clients and driving sales. On average, rewards program is used by many businesses as a standard form of marketing. Whether done via old-fashioned punch cards or digitally, loyal customers are account for up to 80% of revenue collected. But what might one to one business may be the opposite of another. What are the intricacies that need to be addressed when establishing a loyalty scheme that will gratify customer and drive sales?

The Do’s

Do set goals:

When planning and creating your loyalty rewards program, setting goals is beneficial. Knowing who or what you want for your rewards program will help increase traffic and find new customers during slow periods.

Do keep it simple:

Don’t make the rewards program or rewards program software complicated for your customer to engage with. Make it simple for them to immediately engage in the program, this will make motivate them to participate and boost your profits.

Do make signing up frictionless:

The most successful loyalty rewards program, and the loyalty rewards software allow customers to sign-up on the go, in-store or online. If sign-up process is long and difficult, customers are likely to get bored during the process and give up. Avoid this by just taking the important information only e.g. name, phone number or email address.

The Don’ts

Don’t be misleading:

Brands should be transparent and honest. Customer loyalty can be tricky. Do not mislead them with your services and products. Make your advertisement honest for your own sake and for the sake of the customers.

Don’t make rewards too easy to get:

There is a big difference between people who want free stuff and loyal customers. The latter is very important for your business while the former will stick around till they find another alternative. Find a balance between making rewards attainable and giving away your stock. This way, you will avoid loss and reward the loyal customers.

Don’t give up: 

Creating rewards program and loyalty software needs hard work, printing loyalty cards need money, and you can’t just give up after all the hustle. The rewards program method has been tried and tested, and is successful for decades. Increase your customer engagement and rethink your marketing strategy to attract traffic flow to your loyalty rewards program.

While many rewards programs may use loyalty cards, others are seeing reaping benefits of using loyalty rewards software. One such software is Poket loyalty program software. Poket was founded in 2013 and invented to make loyalty rewards program rewarding for both you and your customer. Step into a paperless and headache free marketing future.

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The 4 Secrets To Create Successful Loyalty Card Programs

Loyalty card programs are not just trends; they are becoming an innovation in the field of marketing. They have been very effective in maintaining customers and eventually generating new customers for certain companies and businesses.

 There are different rewards program that has been created for buyers to stick to a particular brand and effectively, customer reception increases year after year. But with all the success in this structured marketing technique in generating new membership program, do companies really get paid off with what they are rewarding their clients?

 Some study would suggest that not all are getting their fair share from their rewards program. The program’s success may sometimes vary in different sectors.  But this coequality between the profit and rewards may be cause by some failures in the process of initiating the loyalty card programs. But really how can one deliver lasting value to their loyalty card programs?

 Here are some secrets in managing loyalty card programs and acing this marketing trend:

 Go mobile

Give your customers a full experience of your loyalty card programs. Use one of the best technologies to facilitate your rewards program—mobile. Since almost consumers use phones nowadays, get your customers hooked by providing them mobile loyalty card programs. You may integrate payments and mobile technology to make transactions a lot fun. And instead of punch cards you can have customer loyalty software like mobile applications to make your rewards program more convenient for your clients.

 Using other technology like customer loyalty software to boost your market can be a very clever idea. You may also use other software like mobile CRM to check your business wherever you are and see how your rewards program are working.

 Strategize in maximizing loyalty card programs

There are great ways and strategies to maximize loyalty card programs without hurting your sales. You can award discounts in times that you are losing customers to boost sales. You may also give free services and grant redemption coupons in idle days or hours that you do not have a lot customer.

 If you are a hotel for instance, you may offer great hotel discount during weekdays or working hours. Restaurants may also have unlimited soda or free salad in hours and days with lesser customers.

 Build partnerships

One of the characteristics businesses with successful loyalty card programs is that they are tying up with other businesses to provide rewards. A shop, for instance, may give discount coupons for a restaurant or a spa. The same spa or restaurant may also give discount coupons for buying something in that particular shop. This way, you do not have to shoulder all your expenses for your rewards because your partners will shoulder that for you. This rewards strategy can help you broaden your reach.

 Answer customer problems with rewards

Freebies are always parts of some loyalty card programs. Solving your customer’s problem when they purchase a product from you is always a good idea to pump up sale. Say if you cater online shopping, you may give customers free delivery. When you are selling gadgets, you may give your customers free screen protectors or leather cases.

 One last thing to note for a successful reward program or mobile loyalty program, always put in mind that to get loyal customers your rewards program should be consistent and should be loyal to your brand. Let it be that way, and you’ll be sowing great benefits from loyalty card programs in no time.