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How to Implement Effective Customer Loyalty Program in F&B Industry

A customer loyalty program is not a brand new concept today. On the other hand, determining the proper way of using the collected customer data to make the loyalty program fully customized individually for every user is somewhat of unknown territory for various brands. But, while technologies are invading the F&B industry, permitting for more customer data to be obtained and compiled, those brands that are pretty savvy will make use of this information so that they can make and come up with the best loyalty program.

A customer loyalty program is primarily designed to reward regular diners and to keep them as regular customers. Most brands do have some types of point systems or rewards. On the other hand, what if the rewards are not something that your customer wants? These days, there are restaurants and bars come with a loyalty program which is totally based on earning points. Some of them promise that the more drinks or meals the customers buy, the more points they will be earning and also, the higher level of rewards they will receive.

Though the brands do not tailor the form of rewards to users, the more you will spend, the more you will get. In providing a loyalty program for your customers, you will need to make use of the best loyalty program software. It is where POKET Loyalty CRM software can help.

POKET – What Is It?

POKET is the loyalty program software that is really working for the success of your business. You may customize the loyalty program to allow your brand’s personality stands out. POKET comes with a large variety of loyalty card programs and a number of the loyalty programs that can be customized. These include flash cards, point cards, multiple-tier membership cards, stored value cards , gift card and check-in cards.

Details like card designs, card renewal criteria and reward tiers are customizable to suit the specific needs of your business. POKET is offering you the power to streamline CRM, voucher, marketing automation and customer loyalty programs for your company in all-in-one solution. This company will make it more possible for you to turn your desired customer loyalty program into reality. It can be done in just a few taps on the buttons and that’s it!

POKET comes with six forms of digital loyalty card programs to choose from. These include flash card, mobile reward points card, mobile check-in card, mobile stored value card, mobile gift card and so on. Aside from that, you could also provide your valued customers with seven kinds of vouchers such as welcome voucher, cash voucher and a welcome voucher. POKET guarantees to provide you the best solution for your business.

Tracking customer loyalty has been made easier as well. Your valued customers can effortlessly scan their respective membership cards on their tablet or iPad inside your store to get points, make up prepaid cards and redeem vouchers. POKET enables you to track the activities of your customers so you can understand them better, letting you to make a better and more strategic decision.

So what are you still waiting for? Get this all-in-one solution which will be helping you to create CRM, rewards, loyalty card programs in the easiest way. To know more, do not hesitate to visit their official website at www.poket.com.

5 Ways To Increase Customer Loyalty And Repeat Visits

Today, business owners are spending more of their time in trying to get new customers that they fail to pay attention to the simplest and most important source of profits: repeat customers. New customers would always increase profits as well as the brand awareness for your business. On the other hand, attracting and grabbing the attention of your prospects is ten times more expensive than being committed to your existing customers. Not to mention that repeat clients are more likely to spend a lot on your services or products over the new ones.

In the perspective of a business owner, it is vital to find out the best way to establish a customer base which will return for more. So, what your business does to persuade your existing customers to have their second visit to your store? Here are five smartest ways to gain and keep repeat customers:

Build Your Email List

Using an email list is among the greatest ways to be in contact with your customers on a more personal way. With your email list, it will not be hard for you to keep your customers updated on the latest news associated with your business then you can send them some “thank you” notes and offer them exclusive information regarding your upcoming special promos and events.

Email has become a remarkable marketing medium to increase sales and attract repeat business, not just because it permits you to share promotional details but it is for the reason that it allows you to develop a relationship that is more personal with your valued customers. Every time that your new customers provide you their emails, it is a way to show you that they have trust in your brand and you have to cherish and good relationship with them.

Have Special Customer Rewards and Promotions

A good way of attracting repeat business is offering exclusive rewards, vouchers and discounts to your customers. Your best shoppers are those who have been showing loyalty to the brand of your business. Through offering exclusivity, you portray that you are giving importance and you reward customer loyalty, hence encouraging customers to return and make more visits to your store. Such offers can be higher and better discount rates, quicker customer service and instant access to release of a new product.

The concept is to offer incentives that will distinguish your loyal customers from the rest of the group and show them that you appreciate your customer loyalty. Most companies are doing this through creating rewards program and membership programs which can help to make customers feel that they are important. Also, marketing automation can help.

Offer Discounts

Another good way to attract and gain repeat customers is offering regular discounts. It can be entering a coupon or coupon code in every order or by sending your customers an email informing them about the monthly specials that your business is providing. A discount provides customers the reason to deal with you for the second time. It can give something to your customers that they could use to help keep their experience with your business good and fresh within their minds. Just be sure that the coupon or discount is creative and good enough.

Make a Positive Customer Service Experience

Excellent customer service is among the most significant ways to get repeat customers. Consumers primarily select where they purchase based on the product’s price and quality, yet they would repeat business depending on their past shopping experience involving your business.

Pay Attention to your Competition

Even the greatest consumer service experience means nothing to shoppers when the business remains incompetent. Ensure that your business’ services and products are always the utmost value to consumers. When you cannot lower your price just like your competitors, ensure that your customers understand how your business worth the extra cash.

Follow these tips and you will be glad that you did. To develop the best customer loyalty programs for your business, visit www.poket.com today.