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Dos and Don’ts of Successful Rewards Program

Rewards program is fundamental for the success of any business. They are brilliant in attracting new customers, promoting loyalty among existing clients and driving sales. On average, rewards program is used by many businesses as a standard form of marketing. Whether done via old-fashioned punch cards or digitally, loyal customers are account for up to 80% of revenue collected. But what might one to one business may be the opposite of another. What are the intricacies that need to be addressed when establishing a loyalty scheme that will gratify customer and drive sales?

The Do’s

Do set goals:

When planning and creating your loyalty rewards program, setting goals is beneficial. Knowing who or what you want for your rewards program will help increase traffic and find new customers during slow periods.

Do keep it simple:

Don’t make the rewards program or rewards program software complicated for your customer to engage with. Make it simple for them to immediately engage in the program, this will make motivate them to participate and boost your profits.

Do make signing up frictionless:

The most successful loyalty rewards program, and the loyalty rewards software allow customers to sign-up on the go, in-store or online. If sign-up process is long and difficult, customers are likely to get bored during the process and give up. Avoid this by just taking the important information only e.g. name, phone number or email address.

The Don’ts

Don’t be misleading:

Brands should be transparent and honest. Customer loyalty can be tricky. Do not mislead them with your services and products. Make your advertisement honest for your own sake and for the sake of the customers.

Don’t make rewards too easy to get:

There is a big difference between people who want free stuff and loyal customers. The latter is very important for your business while the former will stick around till they find another alternative. Find a balance between making rewards attainable and giving away your stock. This way, you will avoid loss and reward the loyal customers.

Don’t give up: 

Creating rewards program and loyalty software needs hard work, printing loyalty cards need money, and you can’t just give up after all the hustle. The rewards program method has been tried and tested, and is successful for decades. Increase your customer engagement and rethink your marketing strategy to attract traffic flow to your loyalty rewards program.

While many rewards programs may use loyalty cards, others are seeing reaping benefits of using loyalty rewards software. One such software is Poket loyalty program software. Poket was founded in 2013 and invented to make loyalty rewards program rewarding for both you and your customer. Step into a paperless and headache free marketing future.

Are Loyalty Programs useless?

While many companies and businesses have chosen to use loyalty programs as their marketing tools to increase traffic to their businesses, other are struggling to find a breakthrough through the same loyalty programs. Why do business loyalty programs fail and what do you need to do differently to make them a success? Here are some reasons why your loyalty programs seems to be useless and ineffective as intended:

Lack of definite goals

It is not easy to attain a specific goal if you have not set it in the first place. You need to define your attainable goals before setting up your loyalty program. This way it will be easy for you to fast track the performance of your loyalty program on a regular basis. Your goals must align with overall business goals.

Customer service Lapses

The success of your loyalty program is definitely defined by your customer service. Customers are not only loyal to your program, but also the entire experience of interacting with your organization. This means, regardless of the loyalty program and products, if your customer service is poor, many customers will quit.

Loyalty program isn’t properly promoted

Lethargy is another problem that causes poor performance. After investing in loyalty program software and loyalty program, if you don’t promote your rewards program properly, all this is a waste. Look at your rewards program as a breathing and living entity, begin to nurture it, then you will simply reap the fruits. The difference between an excellent program and a good program is that the excellent program has a team of qualified specialists to nurture it.

Your loyalty program doesn’t stand out from others

With many loyalty programs and loyalty program softwares out there, customers are looking for a program that is unique and most valuable. When your program mirrors one t [of your competitor’s, customers are like to be swayed by the price. They won’t be able to differentiate between you and the others. By making your program stand out, you will definitely improve your customer perception on your loyalty programs and on your business.

Use of wrong software

There are many loyalty program softwares in the market. Be extra careful when choosing the one you want to use for your business because most of them are scams. Others have complicated feature that makes it hard for customers to engage with or even sign up for. Easy to use loyalty program software will definitely increase traffic flow to your business.

One of the most effective loyalty program software and loyalty program app to use for your loyalty program is Poket. The Poket Loyalty Program Software will help you maximize your sales and attract loyal customers to your business.

6 Best Loyalty Program Ideas

In the past, you are used to businesses that offer a customer loyalty program. You are possibly making use of the loyalty card if you shop at a grocery store, or perhaps, you have another one that you use when ordering for your favorite morning latte in a coffee shop. On the other hand, wouldn’t you want to provide something that is quite more interesting for your customers over a simple card swipe? Here are 6 ideas that you may consider to have the best loyalty program for them:

Make This Special

It may sound great to have your shoppers paying something straight to be part of your business loyalty program. In any case, isn’t a loyalty program supposed to save them money? However, when you introduce and promote your loyalty program in a way that customers see it as something that is elite, particular for VIP customers, you could make it look appealing. Of course, this will mean that you will really need to deliver rewards, offering huge discounts or any other special freebies exclusively for the members of your loyalty program.

Make It like a Game

A loyalty program does not need to be completely boring. You can actually add some twist to it to make your customers more eager to join the program. Make this as something that is a bit more interesting through turning it into a game. You can offer your customers a punch card and then if they fill it up with either meals or visits, permit them to enter into the raffle wherein they can bring home a great prize.

In your customer loyalty programs, you can offer more than just a usual discount and rest assured that your customers would be interested to take part.

Do Good

Though your customers are happy with receiving rewards, they will also love having something to give to other people. While customers order a lot of meals, you could offer them a chance to give back to the community by donating money or food to a charity. It will make them see that your business is concern about others.

Provide Experiences

Free food and discounts are appreciated at all times and yet experiences are considered to be the welcome alter of pace. You may try to offer access to an exclusive VIP dinner for customers who will be ordering a specific number of meals within the covered period of time. It will build customer loyalty then it will also help you in strengthening your relationships.

Work in Collaboration with another Business

You don’t really have to provide your services as rewards. Think about working in partnership with another local business that offers products or services that match with yours.

Use POKET Loyalty Program Software 

Your shoppers might be on POKET anyway so why not take advantage of POKET customer loyalty programs? For each selected number of check-ins, offer your customers with big discounts or rewards. There is no need for using plastic loyalty cards as everything takes place on mobile. POKET Customer Loyalty Software is specifically designed to making CRM and loyalty program simply rewarding and beneficial not just for the customers but also to merchants. People all together face one common problem and that is to carry too many vouchers and loyalty cards in their wallets, and also, the inconvenience of filling up the required forms in each time they want to participate in a new program. POKET aims to make a change and resolve those concerns and you can also trust them when it comes to marketing automation.

A customer loyalty program does not need to remain the same as typical old and boring cards. Try to provide something that is fun. Let POKET help you learn how. Visit them at www.poket.com today!

7 Myths About Customer Loyalty Programs

A company thrives on customers. As much as it is important to gain new customers to keep the company running, it also important to maintain the old customers. Gaining a new customer costs a lot whereas having a repeat customer cuts back on the cost of acquisition and helps in increasing profit margins. But, books on customer satisfaction issues, quality of service and customer relationships winners are fed by myths. Here are a few points about these preconceptions and really act on customer loyalty programs.

1) All satisfied customers are loyal!

It is a fact stated after survey that the satisfied customers are not 100% true! To retain customers, meeting is not enough! So you must be good on both accounts, quality of products and communication.

2) In your customer base, you have all the information about customer loyalty programs

Wrong! The really useful information is usually in the head of your business or sales reports that are generally not included in your database.  To run an effective customer loyalty programs, one must first take stock of the data in its customer base.

3) Loyal customers contribute to the growth of your CA through word-of-mouth.

Wrong! In most business areas, clients do not consult them, and word-of-mouth mainly concerns exceptional products that come out of the ordinary.  In addition there is evidence that customers are more likely to speak of a bad experience (negative word-of-mouth) rather than a good experience.

4) Customer Loyalty programs are a barricade for customers

Wrong! The customer loyalty programs that are not designed to re-consume the client is a waste of money. If, after analyzing your loyalty program, it shows that your customers do not consume more, the company has spent money for nothing.

5) Customer loyalty increases market share.

Wrong! The companies with the most loyal customers are the most important in their market. For example Harley Davidson, MAC users are very loyal, but are a minority in their market (niche market). There is no direct correlation between customer loyalty and market share.

6) Building customer loyalty is a one person job.

Wrong! It is not just the customer support or the sales man who is responsible for building and maintaining customer loyalty. It is the job of everyone who works in the company. It is imperative for everyone in the company to work towards achieving a reliable and good quality product which will help in maintaining the trust of the customer towards your company, thereby ensuring customer loyalty.

7) Loyal customers are only loyal to one brand.

Well, that’s not the case entirely.  Let’s have a closer look. Each of us have loyalty cards from more than one store and sometimes also have loyalty cards of competing stores. We buy stuff for our homes from more than one store. Mostly customers are split loyals and alternate between choosing two brands from their evoked set. Hence, using this information to maintain the status in their evoked set is equally important as being the only brand in their evoked set.

Customer Loyalty Program Ideas To Retain Customers

In the past store loyalty programs have involved going into the store, filling out a paper form and receiving a paper or plastic loyalty card. Revolutionary new technology is now allowing customer loyalty programs to go mobile. Since almost everyone has some types of mobile device these days reaching them through these devices is both easier to do and more environmentally friendly. Hence we are going to share with you some innovative customer loyalty program ideas that may change your view on customer loyalty program. We have invented mobile loyalty program and this may eliminate the usage of plastic, paper and cardboard for membership cards.

With the introduction of the Mobile Loyalty Program, a mobile loyalty card and mobile voucher can be wirelessly delivered to customers when they sign up for a rewards program through their mobile device. Customers who want to sign up for these programs simply have to enter their relevant information into the Poket app one time and their information will be stored permanently. When a customer joins a rewards program they receive a QR code personalized for them. A simple scan of the code will get a customer their loyalty card instantly. A digital voucher is then sent to a customer to welcome them to the program and get them started using it to their full advantage.

 Members of any digital loyalty program automatically receive vouchers on their birthday. In addition to receiving birthday and welcome vouchers they also receive point rewards vouchers they can redeem for merchandise.

 Those who enjoy using the Poket Loyalty Program app will be encouraged to share the vouchers they receive with their friends and family. This will help stores market their loyalty programs to more people than ever before.

 Loyalty programs are a great way to build up a customer base and can lead to a great deal of word of mouth advertising, which can help stores market themselves without spending money on advertising.

 The creation of a digital rewards program is changing the way in which stores and other companies communicate with their customers. It shows both social responsibility and environmental responsibility, which only serves to make customers think highly of any store or company that uses these tactics to attract and retain customers.

 In today’s mobile dependent world it is crucial for stores across the country to implement a mobile loyalty program. These programs are often more convenient than programs of the past have been. This convenience will only encourage customers to keep shopping with their favorite stores.

We hope you like these customer loyalty program ideas and we will share with you more in new few articles.