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Dos and Don’ts of Successful Rewards Program

Rewards program is fundamental for the success of any business. They are brilliant in attracting new customers, promoting loyalty among existing clients and driving sales. On average, rewards program is used by many businesses as a standard form of marketing. Whether done via old-fashioned punch cards or digitally, loyal customers are account for up to 80% of revenue collected. But what might one to one business may be the opposite of another. What are the intricacies that need to be addressed when establishing a loyalty scheme that will gratify customer and drive sales?

The Do’s

Do set goals:

When planning and creating your loyalty rewards program, setting goals is beneficial. Knowing who or what you want for your rewards program will help increase traffic and find new customers during slow periods.

Do keep it simple:

Don’t make the rewards program or rewards program software complicated for your customer to engage with. Make it simple for them to immediately engage in the program, this will make motivate them to participate and boost your profits.

Do make signing up frictionless:

The most successful loyalty rewards program, and the loyalty rewards software allow customers to sign-up on the go, in-store or online. If sign-up process is long and difficult, customers are likely to get bored during the process and give up. Avoid this by just taking the important information only e.g. name, phone number or email address.

The Don’ts

Don’t be misleading:

Brands should be transparent and honest. Customer loyalty can be tricky. Do not mislead them with your services and products. Make your advertisement honest for your own sake and for the sake of the customers.

Don’t make rewards too easy to get:

There is a big difference between people who want free stuff and loyal customers. The latter is very important for your business while the former will stick around till they find another alternative. Find a balance between making rewards attainable and giving away your stock. This way, you will avoid loss and reward the loyal customers.

Don’t give up: 

Creating rewards program and loyalty software needs hard work, printing loyalty cards need money, and you can’t just give up after all the hustle. The rewards program method has been tried and tested, and is successful for decades. Increase your customer engagement and rethink your marketing strategy to attract traffic flow to your loyalty rewards program.

While many rewards programs may use loyalty cards, others are seeing reaping benefits of using loyalty rewards software. One such software is Poket loyalty program software. Poket was founded in 2013 and invented to make loyalty rewards program rewarding for both you and your customer. Step into a paperless and headache free marketing future.

Are Loyalty Programs useless?

While many companies and businesses have chosen to use loyalty programs as their marketing tools to increase traffic to their businesses, other are struggling to find a breakthrough through the same loyalty programs. Why do business loyalty programs fail and what do you need to do differently to make them a success? Here are some reasons why your loyalty programs seems to be useless and ineffective as intended:

Lack of definite goals

It is not easy to attain a specific goal if you have not set it in the first place. You need to define your attainable goals before setting up your loyalty program. This way it will be easy for you to fast track the performance of your loyalty program on a regular basis. Your goals must align with overall business goals.

Customer service Lapses

The success of your loyalty program is definitely defined by your customer service. Customers are not only loyal to your program, but also the entire experience of interacting with your organization. This means, regardless of the loyalty program and products, if your customer service is poor, many customers will quit.

Loyalty program isn’t properly promoted

Lethargy is another problem that causes poor performance. After investing in loyalty program software and loyalty program, if you don’t promote your rewards program properly, all this is a waste. Look at your rewards program as a breathing and living entity, begin to nurture it, then you will simply reap the fruits. The difference between an excellent program and a good program is that the excellent program has a team of qualified specialists to nurture it.

Your loyalty program doesn’t stand out from others

With many loyalty programs and loyalty program softwares out there, customers are looking for a program that is unique and most valuable. When your program mirrors one t [of your competitor’s, customers are like to be swayed by the price. They won’t be able to differentiate between you and the others. By making your program stand out, you will definitely improve your customer perception on your loyalty programs and on your business.

Use of wrong software

There are many loyalty program softwares in the market. Be extra careful when choosing the one you want to use for your business because most of them are scams. Others have complicated feature that makes it hard for customers to engage with or even sign up for. Easy to use loyalty program software will definitely increase traffic flow to your business.

One of the most effective loyalty program software and loyalty program app to use for your loyalty program is Poket. The Poket Loyalty Program Software will help you maximize your sales and attract loyal customers to your business.

6 Best Loyalty Program Ideas

In the past, you are used to businesses that offer a customer loyalty program. You are possibly making use of the loyalty card if you shop at a grocery store, or perhaps, you have another one that you use when ordering for your favorite morning latte in a coffee shop. On the other hand, wouldn’t you want to provide something that is quite more interesting for your customers over a simple card swipe? Here are 6 ideas that you may consider to have the best loyalty program for them:

Make This Special

It may sound great to have your shoppers paying something straight to be part of your business loyalty program. In any case, isn’t a loyalty program supposed to save them money? However, when you introduce and promote your loyalty program in a way that customers see it as something that is elite, particular for VIP customers, you could make it look appealing. Of course, this will mean that you will really need to deliver rewards, offering huge discounts or any other special freebies exclusively for the members of your loyalty program.

Make It like a Game

A loyalty program does not need to be completely boring. You can actually add some twist to it to make your customers more eager to join the program. Make this as something that is a bit more interesting through turning it into a game. You can offer your customers a punch card and then if they fill it up with either meals or visits, permit them to enter into the raffle wherein they can bring home a great prize.

In your customer loyalty programs, you can offer more than just a usual discount and rest assured that your customers would be interested to take part.

Do Good

Though your customers are happy with receiving rewards, they will also love having something to give to other people. While customers order a lot of meals, you could offer them a chance to give back to the community by donating money or food to a charity. It will make them see that your business is concern about others.

Provide Experiences

Free food and discounts are appreciated at all times and yet experiences are considered to be the welcome alter of pace. You may try to offer access to an exclusive VIP dinner for customers who will be ordering a specific number of meals within the covered period of time. It will build customer loyalty then it will also help you in strengthening your relationships.

Work in Collaboration with another Business

You don’t really have to provide your services as rewards. Think about working in partnership with another local business that offers products or services that match with yours.

Use POKET Loyalty Program Software 

Your shoppers might be on POKET anyway so why not take advantage of POKET customer loyalty programs? For each selected number of check-ins, offer your customers with big discounts or rewards. There is no need for using plastic loyalty cards as everything takes place on mobile. POKET Customer Loyalty Software is specifically designed to making CRM and loyalty program simply rewarding and beneficial not just for the customers but also to merchants. People all together face one common problem and that is to carry too many vouchers and loyalty cards in their wallets, and also, the inconvenience of filling up the required forms in each time they want to participate in a new program. POKET aims to make a change and resolve those concerns and you can also trust them when it comes to marketing automation.

A customer loyalty program does not need to remain the same as typical old and boring cards. Try to provide something that is fun. Let POKET help you learn how. Visit them at www.poket.com today!

Why Does Your Business Need A Loyalty Programs Software?

While loyalty programs are common to huge businesses including Best Buys and Starbucks, small business can also gain from the wide range of benefits a loyalty program can give. Most of the small businesses focus on making their business grow and improving their services to their clients. To further boost their business, small businesses may start with a rewards program for their customers. Here are five reasons why using loyalty programs software give small business the competitive edge:

Keeping existing customers is a lot easier that finding new ones.

This is supported by several studies pointing out that profits can increase from 25 to as much as 95 percent when retention rates are increased by five to ten percent.  It is a lot easier and less expensive to retain existing customers than going out and finding potential customers. With a loyalty program, customers will have something to look forward to every time they go to your store thus increasing retention.

Loyal customers spend more than new ones.

Studies suggest that repeat customers have the tendency to spend more than new clients. Loyal customer may spend an average of 65 percent more that clients who just pass by up-to-the-minute. While it is encouraged bringing new customers to your business as much as you can, customer loyalty and retention should also be something to focus on as it can drive good profit for your company.

Edging out other competitors can be tough but customer retention can ease competition.

Competition can be stern for small businesses, especially if the competition has more resources and more store locations. The easiest way, to level with these competitors, is to create business based on customer loyalty. A rewards program can help you established this.

Loyal customers can get new customers in. 

Loyal customers may recommend your small company to their family and friends. You can always draw new customers from these recommendations. So, pamper your customers with quality service and give them what they deserve. A little loyalty program won’t hurt your business. Take note, the vine is very effective in boosting the statistics of customers getting in your company.

People love rewards program.

Who doesn’t love getting prizes and freebies every time you get to complete a purchase of this and that? Who doesn’t want a free two days hotel accommodation if you have booked a hotel for a certain number of times already? People are too eager to get rewards so they will religiously go to your store to redeem their points or to get products for rewards.

Loyalty programs software does not have to be expensive, if that’s what you think.  All you have to do is to get an affordable but working solution to get started. There is also loyalty programs software for small business to help you with this endeavor.

With these five special reasons, you should be thinking now. Your small business needs boosting, and customer loyalty can be a great solution to that. Conceptualize a reward strategy that will make your customers happy and advance your business at the same time. You can use loyalty cards and even the latest mobile technology to initiate your program.

3 Customer Retention Strategies That You Do Not Want To Miss

No matter what business you’re in, one fact remains.  To be a success you’ve got to not only attract customers, but keep them coming back for more.  This is something that all companies try to do, with varying results.  If you’re trying to increase your sales, here are some quick ways to keep customers loyal to you.

Customer Retention Program

If a customer is being rewarded for shopping with you, they’re more likely to come back rather than go to a competitor.  There are numbers of ways to do this, depending on what sort of product you sell.  One popular way is with a punch card ticket, allowing a customer to get a free product for every ten or twelve they buy.  This works really well with small everyday purchases, and is most often utilized with food items.  But it can work for other small purchases as well.

 Another popular customer retention program is to offer a certain percentage off purchases after a particular dollar amount is met for the year.  For example, once someone spends $100 in a calendar year, they’ve got a card that takes 10% off for the rest of the year.

After Service

How you treat a customer after the sale has already been made can go a long way to helping them decide whether or not they’ll be shopping with you again.  This really does come down to just simple good customer service.  If a customer has a question about your product, you should have several easy ways for them to get that question answered.  This can be handled either in your stores, on your website or through an easy to fine e-mail address.

 Another thing to keep in mind is returns.  There are a lot of reasons for returns, and how you handle them is important.  This is a personal decision based on what your sell, but one thing is clear; if you accidentally sell a faulty product, it’s better to do more than less.  Replace the product, give a coupon for next time, and apologize.  Everyone has a slip up sometimes, and most customers will understand this.  They’ll be a lot quicker to forgive if they’re return is handled with respect and care.

Follow Up Contacts

There is no end to the good customer list can do.  Get every customer on your contact list if you can, and send out a good, well thought out sales flyer.  Include coupons, if possible.

 One company that’s a great example of this is called JetPens.  They sell stationary supplies from Japan online.  Every customer who buys something on their site is added to a once a week mailing list.  This mailer includes the top sellers for the week, new items to the website and items that will be coming soon.  They’ve also got a weekly contest.  This is not sent out more than once a week, so it’s not enough to get on anyone’s nerves.

Give these steps a try, and you’ll turn one time shoppers into loyal customers.

5 Ways Your Business Can Benefit From Running Mobile Loyalty Program System

Customer Loyalty Program have many benefits for your business! It was first created to encourage customers to continue to shop or purchase from your company or business using small plastic cards or pieces of paper and to even gather information about your customers transactions and find out which items are more popular among your loyal consumers.

But now, we are here to introduce you a new better and futuristic way to keep your customers and gain many more. It is Mobile Loyalty Program System. Through the Mobile Loyalty Program System, your customers can simply and easily sign up on loyalty app or on your website. They will receive a personalized QR code in which they can scan on a merchant tablet and instantly receive a loyalty card or a voucher. They will be able to receive all sorts of vouchers which are sent straight to their smartphone. They are even given a notice to when the voucher will expire.

 Mobile CRM (customer relationship management) is a great way to form new bonds or to strengthen old ones. Our mobile loyalty programs can offer your business returning customers by sending vouchers to targeted customers and rewards vouchers should the points criteria be met, and add vouchers on the app to attract new customers. Another way would be to create a stored value card or even membership cards, one tier and/or multi-tier, have contests or games.

 So basically, because consumers are influenced by a status or VIP membership (i.e. bronze, silver or gold) they will strive for and spend much more time (and money) in your store or business! Wouldn’t that be great? When your loyal customers are happy, they will also most likely spread the word about your offers and promotions, sending more curious customers your way, ensuring that your company will become more successful than ever before!

 If you’re wondering exactly how it works, it’s simple. All your customer needs to do is download the loyalty app onto their smartphone (sign up and receive their QR code), then download your offered vouchers and membership card using the loyalty program app or your tablet, and finally to use it, they can scan your tablet directly at your counter. Our loyalty card program software will surely increase the amount of customers you have daily with this loyalty program app.

 Of course there are many other reasons as to why you should think about setting up  mobile loyalty program system for your company or business, some of them being to set you apart from others (in a good way, of course), giving you a chance to learn more about your customers preferences on certain items and objects, current trends and what’s popular, allowing you the decision on what else to bring in or take out of your business. These are a few among many of the other reasons why you should join us, because we are here to help you improve!

 Take action today!