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The Best Way to Make Your Customers Happy Is Giving Rewards

So you have your regular customers who are never getting tired of patronizing what you offer. As a business owner, you are aiming to get more clients someday. You want to see your business thriving and you wish that your regular customers will be willing to recommend your products, your services and your business to your prospects, to their friends and relatives. You want to see more and more people finding your business as one that is worthy of their attention and trust. For that reason, you should pay attention to your regular customers and come up with something that they will love and appreciate.

People these days love freebies and one of the best things that you can do here is to give rewards to your loyal customers. This will make your customers happy and make them eager to refer new customers for your business. You can start giving rewards to your loyal and dedicated customers by coming up with a loyalty program for them. Through offering rewards to people who will be able to refer new customers to your business, for sure, your regular customers will start looking for other persons they know will benefit from your products or services.

It seems that nearly each retail shop comes with a loyalty program. From the basic down to the most complex one, this phenomenon that started in 1990s is now continuously becoming more popular. So how will you be able to come up with the best loyalty program for your customers? Here are some steps that you should follow to make it happen:

How to Create the Best Loyalty Program for Your Customers

  • Allocate your budget – you have to work out what you like in terms of a rewards program software then try to figure out how much you can allocate for this.
  • Understand customer– you should go back and evaluate your data on customer sales so you can understand the variance between a loyal client and others. This involves how usual a loyal customer sees your site and how much he or she spends and the number of items that the customer buys from your website. The data would help you in developing a loyalty program that in the end will let you increase the number of your loyal customers.
  • Set all your rewards – based on the research data as well as on the changes in the behavior that you would like to be obtained from those customers who are less loyal to your business, you must set objectives at which you’re ready to give away rewards.
  • Set the right time limit – the best loyalty programs are making use of a specific target date as part of the stretch that is planned to be attained so as to unlock the rewards. Getting your customers to spend more within the set time period will dramatically drive sales to your business.
  • Come up with the mechanics – it is the process of monitoring and tracking the activity of customers and it also helps in accruing the loyalty value. This can be a card that is stamped or clipped for every sale or it can be a digital loyalty card that your customers can get through their smartphones.

The mobile loyalty program has become the latest trend today when it comes to offering rewards to your satisfied customers. There are good companies that can help you out like POKET. To learn more, please check out www.poket.com.

7 Myths About Customer Loyalty Programs

A company thrives on customers. As much as it is important to gain new customers to keep the company running, it also important to maintain the old customers. Gaining a new customer costs a lot whereas having a repeat customer cuts back on the cost of acquisition and helps in increasing profit margins. But, books on customer satisfaction issues, quality of service and customer relationships winners are fed by myths. Here are a few points about these preconceptions and really act on customer loyalty programs.

1) All satisfied customers are loyal!

It is a fact stated after survey that the satisfied customers are not 100% true! To retain customers, meeting is not enough! So you must be good on both accounts, quality of products and communication.

2) In your customer base, you have all the information about customer loyalty programs

Wrong! The really useful information is usually in the head of your business or sales reports that are generally not included in your database.  To run an effective customer loyalty programs, one must first take stock of the data in its customer base.

3) Loyal customers contribute to the growth of your CA through word-of-mouth.

Wrong! In most business areas, clients do not consult them, and word-of-mouth mainly concerns exceptional products that come out of the ordinary.  In addition there is evidence that customers are more likely to speak of a bad experience (negative word-of-mouth) rather than a good experience.

4) Customer Loyalty programs are a barricade for customers

Wrong! The customer loyalty programs that are not designed to re-consume the client is a waste of money. If, after analyzing your loyalty program, it shows that your customers do not consume more, the company has spent money for nothing.

5) Customer loyalty increases market share.

Wrong! The companies with the most loyal customers are the most important in their market. For example Harley Davidson, MAC users are very loyal, but are a minority in their market (niche market). There is no direct correlation between customer loyalty and market share.

6) Building customer loyalty is a one person job.

Wrong! It is not just the customer support or the sales man who is responsible for building and maintaining customer loyalty. It is the job of everyone who works in the company. It is imperative for everyone in the company to work towards achieving a reliable and good quality product which will help in maintaining the trust of the customer towards your company, thereby ensuring customer loyalty.

7) Loyal customers are only loyal to one brand.

Well, that’s not the case entirely.  Let’s have a closer look. Each of us have loyalty cards from more than one store and sometimes also have loyalty cards of competing stores. We buy stuff for our homes from more than one store. Mostly customers are split loyals and alternate between choosing two brands from their evoked set. Hence, using this information to maintain the status in their evoked set is equally important as being the only brand in their evoked set.

3 Customer Retention Strategies That You Do Not Want To Miss

No matter what business you’re in, one fact remains.  To be a success you’ve got to not only attract customers, but keep them coming back for more.  This is something that all companies try to do, with varying results.  If you’re trying to increase your sales, here are some quick ways to keep customers loyal to you.

Customer Retention Program

If a customer is being rewarded for shopping with you, they’re more likely to come back rather than go to a competitor.  There are numbers of ways to do this, depending on what sort of product you sell.  One popular way is with a punch card ticket, allowing a customer to get a free product for every ten or twelve they buy.  This works really well with small everyday purchases, and is most often utilized with food items.  But it can work for other small purchases as well.

 Another popular customer retention program is to offer a certain percentage off purchases after a particular dollar amount is met for the year.  For example, once someone spends $100 in a calendar year, they’ve got a card that takes 10% off for the rest of the year.

After Service

How you treat a customer after the sale has already been made can go a long way to helping them decide whether or not they’ll be shopping with you again.  This really does come down to just simple good customer service.  If a customer has a question about your product, you should have several easy ways for them to get that question answered.  This can be handled either in your stores, on your website or through an easy to fine e-mail address.

 Another thing to keep in mind is returns.  There are a lot of reasons for returns, and how you handle them is important.  This is a personal decision based on what your sell, but one thing is clear; if you accidentally sell a faulty product, it’s better to do more than less.  Replace the product, give a coupon for next time, and apologize.  Everyone has a slip up sometimes, and most customers will understand this.  They’ll be a lot quicker to forgive if they’re return is handled with respect and care.

Follow Up Contacts

There is no end to the good customer list can do.  Get every customer on your contact list if you can, and send out a good, well thought out sales flyer.  Include coupons, if possible.

 One company that’s a great example of this is called JetPens.  They sell stationary supplies from Japan online.  Every customer who buys something on their site is added to a once a week mailing list.  This mailer includes the top sellers for the week, new items to the website and items that will be coming soon.  They’ve also got a weekly contest.  This is not sent out more than once a week, so it’s not enough to get on anyone’s nerves.

Give these steps a try, and you’ll turn one time shoppers into loyal customers.

5 Ways Your Business Can Benefit From Running Mobile Loyalty Program System

Customer Loyalty Program have many benefits for your business! It was first created to encourage customers to continue to shop or purchase from your company or business using small plastic cards or pieces of paper and to even gather information about your customers transactions and find out which items are more popular among your loyal consumers.

But now, we are here to introduce you a new better and futuristic way to keep your customers and gain many more. It is Mobile Loyalty Program System. Through the Mobile Loyalty Program System, your customers can simply and easily sign up on loyalty app or on your website. They will receive a personalized QR code in which they can scan on a merchant tablet and instantly receive a loyalty card or a voucher. They will be able to receive all sorts of vouchers which are sent straight to their smartphone. They are even given a notice to when the voucher will expire.

 Mobile CRM (customer relationship management) is a great way to form new bonds or to strengthen old ones. Our mobile loyalty programs can offer your business returning customers by sending vouchers to targeted customers and rewards vouchers should the points criteria be met, and add vouchers on the app to attract new customers. Another way would be to create a stored value card or even membership cards, one tier and/or multi-tier, have contests or games.

 So basically, because consumers are influenced by a status or VIP membership (i.e. bronze, silver or gold) they will strive for and spend much more time (and money) in your store or business! Wouldn’t that be great? When your loyal customers are happy, they will also most likely spread the word about your offers and promotions, sending more curious customers your way, ensuring that your company will become more successful than ever before!

 If you’re wondering exactly how it works, it’s simple. All your customer needs to do is download the loyalty app onto their smartphone (sign up and receive their QR code), then download your offered vouchers and membership card using the loyalty program app or your tablet, and finally to use it, they can scan your tablet directly at your counter. Our loyalty card program software will surely increase the amount of customers you have daily with this loyalty program app.

 Of course there are many other reasons as to why you should think about setting up  mobile loyalty program system for your company or business, some of them being to set you apart from others (in a good way, of course), giving you a chance to learn more about your customers preferences on certain items and objects, current trends and what’s popular, allowing you the decision on what else to bring in or take out of your business. These are a few among many of the other reasons why you should join us, because we are here to help you improve!

 Take action today!