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Why Does Your Business Need A Loyalty Programs Software?

While loyalty programs are common to huge businesses including Best Buys and Starbucks, small business can also gain from the wide range of benefits a loyalty program can give. Most of the small businesses focus on making their business grow and improving their services to their clients. To further boost their business, small businesses may start with a rewards program for their customers. Here are five reasons why using loyalty programs software give small business the competitive edge:

Keeping existing customers is a lot easier that finding new ones.

This is supported by several studies pointing out that profits can increase from 25 to as much as 95 percent when retention rates are increased by five to ten percent.  It is a lot easier and less expensive to retain existing customers than going out and finding potential customers. With a loyalty program, customers will have something to look forward to every time they go to your store thus increasing retention.

Loyal customers spend more than new ones.

Studies suggest that repeat customers have the tendency to spend more than new clients. Loyal customer may spend an average of 65 percent more that clients who just pass by up-to-the-minute. While it is encouraged bringing new customers to your business as much as you can, customer loyalty and retention should also be something to focus on as it can drive good profit for your company.

Edging out other competitors can be tough but customer retention can ease competition.

Competition can be stern for small businesses, especially if the competition has more resources and more store locations. The easiest way, to level with these competitors, is to create business based on customer loyalty. A rewards program can help you established this.

Loyal customers can get new customers in. 

Loyal customers may recommend your small company to their family and friends. You can always draw new customers from these recommendations. So, pamper your customers with quality service and give them what they deserve. A little loyalty program won’t hurt your business. Take note, the vine is very effective in boosting the statistics of customers getting in your company.

People love rewards program.

Who doesn’t love getting prizes and freebies every time you get to complete a purchase of this and that? Who doesn’t want a free two days hotel accommodation if you have booked a hotel for a certain number of times already? People are too eager to get rewards so they will religiously go to your store to redeem their points or to get products for rewards.

Loyalty programs software does not have to be expensive, if that’s what you think.  All you have to do is to get an affordable but working solution to get started. There is also loyalty programs software for small business to help you with this endeavor.

With these five special reasons, you should be thinking now. Your small business needs boosting, and customer loyalty can be a great solution to that. Conceptualize a reward strategy that will make your customers happy and advance your business at the same time. You can use loyalty cards and even the latest mobile technology to initiate your program.

Why Is Your CRM Failing And How To Succeed

When it comes to CRM, it has become more and more important for vendors to focus on this area of the market, especially with the number of smartphones that are being bought every year. However, customer relationship management has been sporadic at best and isn’t being employed even by the biggest names in the market. The biggest problem has been the translation over to the mobile market.

 Many people have mistaken CRM to be the same methods that are employed to a mobile device, but this isn’t the case. The needs for both markets are quite different, over utilizing some aspects of the regular CRM market while ignoring others that are necessary to make the mobile market succeed. This makes many of the mobile applications quite impractical and don’t put the strengths of the mobile devices to great use.

 The best way to start making the customer relationship management succeed is to focus on the right CRM software. One of the best ways is to focus on making it case driven. By identifying the business processes that are accessed by mobile users, then a more effective mobile CRM strategy can be developed. For example, a person working in sales may need access to real-time information that is being updated on a constant basis in order to avoid causing delays in the services he is providing to his customers. Invoices, unpaid deliveries, and other necessary information can be requested and received when he needs it so that he can improve on his productivity.

 Another way to integrate customer relationship management for mobile devices is to cater to their unique abilities. Simply transferring Mobile CRM software onto a mobile device isn’t going to produce the desired results. There would be more success if the capabilities of this unique medium were employed, such as the use of mobile geolocation, the use of the touch screen to update activities, or access to social networks of specific business contacts. This will certainly increase the efficiency of the Loyalty CRM software being uploaded to mobile devices.

 Lastly, nothing is more important to mobile CRM than the user’s experience. People use personal computers and mobile devices quite differently, so transferring a desktop application to a mobile device is not going to yield the same results. Mobile devices are used to check information at a much higher rate, and in a reduced volume. Data needs to be sorted on a more precise basis to decrease the information being provided so that search and navigation time are also reduced. Summarized data that focuses on the search terms is much more preferable to users than having voluminous records produced on a tiny device.

 With the rise of mobile devices, mobile CRM is becoming increasingly more important to the market as a whole and needs to be improved upon. Missed opportunities and poor implementation have led to Mobile CRM software being less than successful, when they could be better utilized if they were structured correctly.