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3 Customer Retention Strategies That You Do Not Want To Miss

No matter what business you’re in, one fact remains.  To be a success you’ve got to not only attract customers, but keep them coming back for more.  This is something that all companies try to do, with varying results.  If you’re trying to increase your sales, here are some quick ways to keep customers loyal to you.

Customer Retention Program

If a customer is being rewarded for shopping with you, they’re more likely to come back rather than go to a competitor.  There are numbers of ways to do this, depending on what sort of product you sell.  One popular way is with a punch card ticket, allowing a customer to get a free product for every ten or twelve they buy.  This works really well with small everyday purchases, and is most often utilized with food items.  But it can work for other small purchases as well.

 Another popular customer retention program is to offer a certain percentage off purchases after a particular dollar amount is met for the year.  For example, once someone spends $100 in a calendar year, they’ve got a card that takes 10% off for the rest of the year.

After Service

How you treat a customer after the sale has already been made can go a long way to helping them decide whether or not they’ll be shopping with you again.  This really does come down to just simple good customer service.  If a customer has a question about your product, you should have several easy ways for them to get that question answered.  This can be handled either in your stores, on your website or through an easy to fine e-mail address.

 Another thing to keep in mind is returns.  There are a lot of reasons for returns, and how you handle them is important.  This is a personal decision based on what your sell, but one thing is clear; if you accidentally sell a faulty product, it’s better to do more than less.  Replace the product, give a coupon for next time, and apologize.  Everyone has a slip up sometimes, and most customers will understand this.  They’ll be a lot quicker to forgive if they’re return is handled with respect and care.

Follow Up Contacts

There is no end to the good customer list can do.  Get every customer on your contact list if you can, and send out a good, well thought out sales flyer.  Include coupons, if possible.

 One company that’s a great example of this is called JetPens.  They sell stationary supplies from Japan online.  Every customer who buys something on their site is added to a once a week mailing list.  This mailer includes the top sellers for the week, new items to the website and items that will be coming soon.  They’ve also got a weekly contest.  This is not sent out more than once a week, so it’s not enough to get on anyone’s nerves.

Give these steps a try, and you’ll turn one time shoppers into loyal customers.

Why Is Your CRM Failing And How To Succeed

When it comes to CRM, it has become more and more important for vendors to focus on this area of the market, especially with the number of smartphones that are being bought every year. However, customer relationship management has been sporadic at best and isn’t being employed even by the biggest names in the market. The biggest problem has been the translation over to the mobile market.

 Many people have mistaken CRM to be the same methods that are employed to a mobile device, but this isn’t the case. The needs for both markets are quite different, over utilizing some aspects of the regular CRM market while ignoring others that are necessary to make the mobile market succeed. This makes many of the mobile applications quite impractical and don’t put the strengths of the mobile devices to great use.

 The best way to start making the customer relationship management succeed is to focus on the right CRM software. One of the best ways is to focus on making it case driven. By identifying the business processes that are accessed by mobile users, then a more effective mobile CRM strategy can be developed. For example, a person working in sales may need access to real-time information that is being updated on a constant basis in order to avoid causing delays in the services he is providing to his customers. Invoices, unpaid deliveries, and other necessary information can be requested and received when he needs it so that he can improve on his productivity.

 Another way to integrate customer relationship management for mobile devices is to cater to their unique abilities. Simply transferring Mobile CRM software onto a mobile device isn’t going to produce the desired results. There would be more success if the capabilities of this unique medium were employed, such as the use of mobile geolocation, the use of the touch screen to update activities, or access to social networks of specific business contacts. This will certainly increase the efficiency of the Loyalty CRM software being uploaded to mobile devices.

 Lastly, nothing is more important to mobile CRM than the user’s experience. People use personal computers and mobile devices quite differently, so transferring a desktop application to a mobile device is not going to yield the same results. Mobile devices are used to check information at a much higher rate, and in a reduced volume. Data needs to be sorted on a more precise basis to decrease the information being provided so that search and navigation time are also reduced. Summarized data that focuses on the search terms is much more preferable to users than having voluminous records produced on a tiny device.

 With the rise of mobile devices, mobile CRM is becoming increasingly more important to the market as a whole and needs to be improved upon. Missed opportunities and poor implementation have led to Mobile CRM software being less than successful, when they could be better utilized if they were structured correctly.

The 4 Secrets To Create Successful Loyalty Card Programs

Loyalty card programs are not just trends; they are becoming an innovation in the field of marketing. They have been very effective in maintaining customers and eventually generating new customers for certain companies and businesses.

 There are different rewards program that has been created for buyers to stick to a particular brand and effectively, customer reception increases year after year. But with all the success in this structured marketing technique in generating new membership program, do companies really get paid off with what they are rewarding their clients?

 Some study would suggest that not all are getting their fair share from their rewards program. The program’s success may sometimes vary in different sectors.  But this coequality between the profit and rewards may be cause by some failures in the process of initiating the loyalty card programs. But really how can one deliver lasting value to their loyalty card programs?

 Here are some secrets in managing loyalty card programs and acing this marketing trend:

 Go mobile

Give your customers a full experience of your loyalty card programs. Use one of the best technologies to facilitate your rewards program—mobile. Since almost consumers use phones nowadays, get your customers hooked by providing them mobile loyalty card programs. You may integrate payments and mobile technology to make transactions a lot fun. And instead of punch cards you can have customer loyalty software like mobile applications to make your rewards program more convenient for your clients.

 Using other technology like customer loyalty software to boost your market can be a very clever idea. You may also use other software like mobile CRM to check your business wherever you are and see how your rewards program are working.

 Strategize in maximizing loyalty card programs

There are great ways and strategies to maximize loyalty card programs without hurting your sales. You can award discounts in times that you are losing customers to boost sales. You may also give free services and grant redemption coupons in idle days or hours that you do not have a lot customer.

 If you are a hotel for instance, you may offer great hotel discount during weekdays or working hours. Restaurants may also have unlimited soda or free salad in hours and days with lesser customers.

 Build partnerships

One of the characteristics businesses with successful loyalty card programs is that they are tying up with other businesses to provide rewards. A shop, for instance, may give discount coupons for a restaurant or a spa. The same spa or restaurant may also give discount coupons for buying something in that particular shop. This way, you do not have to shoulder all your expenses for your rewards because your partners will shoulder that for you. This rewards strategy can help you broaden your reach.

 Answer customer problems with rewards

Freebies are always parts of some loyalty card programs. Solving your customer’s problem when they purchase a product from you is always a good idea to pump up sale. Say if you cater online shopping, you may give customers free delivery. When you are selling gadgets, you may give your customers free screen protectors or leather cases.

 One last thing to note for a successful reward program or mobile loyalty program, always put in mind that to get loyal customers your rewards program should be consistent and should be loyal to your brand. Let it be that way, and you’ll be sowing great benefits from loyalty card programs in no time.