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Are Loyalty Programs useless?

While many companies and businesses have chosen to use loyalty programs as their marketing tools to increase traffic to their businesses, other are struggling to find a breakthrough through the same loyalty programs. Why do business loyalty programs fail and what do you need to do differently to make them a success? Here are some reasons why your loyalty programs seems to be useless and ineffective as intended:

Lack of definite goals

It is not easy to attain a specific goal if you have not set it in the first place. You need to define your attainable goals before setting up your loyalty program. This way it will be easy for you to fast track the performance of your loyalty program on a regular basis. Your goals must align with overall business goals.

Customer service Lapses

The success of your loyalty program is definitely defined by your customer service. Customers are not only loyal to your program, but also the entire experience of interacting with your organization. This means, regardless of the loyalty program and products, if your customer service is poor, many customers will quit.

Loyalty program isn’t properly promoted

Lethargy is another problem that causes poor performance. After investing in loyalty program software and loyalty program, if you don’t promote your rewards program properly, all this is a waste. Look at your rewards program as a breathing and living entity, begin to nurture it, then you will simply reap the fruits. The difference between an excellent program and a good program is that the excellent program has a team of qualified specialists to nurture it.

Your loyalty program doesn’t stand out from others

With many loyalty programs and loyalty program softwares out there, customers are looking for a program that is unique and most valuable. When your program mirrors one t [of your competitor’s, customers are like to be swayed by the price. They won’t be able to differentiate between you and the others. By making your program stand out, you will definitely improve your customer perception on your loyalty programs and on your business.

Use of wrong software

There are many loyalty program softwares in the market. Be extra careful when choosing the one you want to use for your business because most of them are scams. Others have complicated feature that makes it hard for customers to engage with or even sign up for. Easy to use loyalty program software will definitely increase traffic flow to your business.

One of the most effective loyalty program software and loyalty program app to use for your loyalty program is Poket. The Poket Loyalty Program Software will help you maximize your sales and attract loyal customers to your business.

6 Best Loyalty Program Ideas

In the past, you are used to businesses that offer a customer loyalty program. You are possibly making use of the loyalty card if you shop at a grocery store, or perhaps, you have another one that you use when ordering for your favorite morning latte in a coffee shop. On the other hand, wouldn’t you want to provide something that is quite more interesting for your customers over a simple card swipe? Here are 6 ideas that you may consider to have the best loyalty program for them:

Make This Special

It may sound great to have your shoppers paying something straight to be part of your business loyalty program. In any case, isn’t a loyalty program supposed to save them money? However, when you introduce and promote your loyalty program in a way that customers see it as something that is elite, particular for VIP customers, you could make it look appealing. Of course, this will mean that you will really need to deliver rewards, offering huge discounts or any other special freebies exclusively for the members of your loyalty program.

Make It like a Game

A loyalty program does not need to be completely boring. You can actually add some twist to it to make your customers more eager to join the program. Make this as something that is a bit more interesting through turning it into a game. You can offer your customers a punch card and then if they fill it up with either meals or visits, permit them to enter into the raffle wherein they can bring home a great prize.

In your customer loyalty programs, you can offer more than just a usual discount and rest assured that your customers would be interested to take part.

Do Good

Though your customers are happy with receiving rewards, they will also love having something to give to other people. While customers order a lot of meals, you could offer them a chance to give back to the community by donating money or food to a charity. It will make them see that your business is concern about others.

Provide Experiences

Free food and discounts are appreciated at all times and yet experiences are considered to be the welcome alter of pace. You may try to offer access to an exclusive VIP dinner for customers who will be ordering a specific number of meals within the covered period of time. It will build customer loyalty then it will also help you in strengthening your relationships.

Work in Collaboration with another Business

You don’t really have to provide your services as rewards. Think about working in partnership with another local business that offers products or services that match with yours.

Use POKET Loyalty Program Software 

Your shoppers might be on POKET anyway so why not take advantage of POKET customer loyalty programs? For each selected number of check-ins, offer your customers with big discounts or rewards. There is no need for using plastic loyalty cards as everything takes place on mobile. POKET Customer Loyalty Software is specifically designed to making CRM and loyalty program simply rewarding and beneficial not just for the customers but also to merchants. People all together face one common problem and that is to carry too many vouchers and loyalty cards in their wallets, and also, the inconvenience of filling up the required forms in each time they want to participate in a new program. POKET aims to make a change and resolve those concerns and you can also trust them when it comes to marketing automation.

A customer loyalty program does not need to remain the same as typical old and boring cards. Try to provide something that is fun. Let POKET help you learn how. Visit them at www.poket.com today!