Loyalty program is fundamental for the success of any business. They are brilliant in attracting new customers, promoting loyalty among existing clients and driving sales. On average, loyalty programs are used by many businesses as a standard form of marketing. Whether done via old-fashioned punch cards or digitally, loyalty customers are account for up to 80% of revenue collected. But what might one to one business may be the opposite of another. What are the intricacies that needs to be addressed when establishing a loyalty scheme that will gratify customer and drive sales?

When planning and creating your loyalty programs, knowing what kinds of loyalty program and what to do will help you increase traffic and find new customers during slow periods. We will love to share with you some useful tips to create effective and successful loyalty program.

Why Does Your Business Need A Loyalty Programs Software?

While loyalty programs are common to huge businesses including Best Buys and Starbucks, small business can also gain from the wide range of benefits a loyalty program can give. Most of the small businesses focus on making their business grow and improving their services to their clients. To further boost their business, small businesses may start with a rewards program for their customers. Here are five reasons why using loyalty programs software give small business the competitive edge:

Keeping existing customers is a lot easier that finding new ones.

This is supported by several studies pointing out that profits can increase from 25 to as much as 95 percent when retention rates are increased by five to ten percent.  It is a lot easier and less expensive to retain existing customers than going out and finding potential customers. With a loyalty program, customers will have something to look forward to every time they go to your store thus increasing retention.

Loyal customers spend more than new ones.

Studies suggest that repeat customers have the tendency to spend more than new clients. Loyal customer may spend an average of 65 percent more that clients who just pass by up-to-the-minute. While it is encouraged bringing new customers to your business as much as you can, customer loyalty and retention should also be something to focus on as it can drive good profit for your company.

Edging out other competitors can be tough but customer retention can ease competition.

Competition can be stern for small businesses, especially if the competition has more resources and more store locations. The easiest way, to level with these competitors, is to create business based on customer loyalty. A rewards program can help you established this.

Loyal customers can get new customers in. 

Loyal customers may recommend your small company to their family and friends. You can always draw new customers from these recommendations. So, pamper your customers with quality service and give them what they deserve. A little loyalty program won’t hurt your business. Take note, the vine is very effective in boosting the statistics of customers getting in your company.

People love rewards program.

Who doesn’t love getting prizes and freebies every time you get to complete a purchase of this and that? Who doesn’t want a free two days hotel accommodation if you have booked a hotel for a certain number of times already? People are too eager to get rewards so they will religiously go to your store to redeem their points or to get products for rewards.

Loyalty programs software does not have to be expensive, if that’s what you think.  All you have to do is to get an affordable but working solution to get started. There is also loyalty programs software for small business to help you with this endeavor.

With these five special reasons, you should be thinking now. Your small business needs boosting, and customer loyalty can be a great solution to that. Conceptualize a reward strategy that will make your customers happy and advance your business at the same time. You can use loyalty cards and even the latest mobile technology to initiate your program.

3 Customer Retention Strategies That You Do Not Want To Miss

No matter what business you’re in, one fact remains.  To be a success you’ve got to not only attract customers, but keep them coming back for more.  This is something that all companies try to do, with varying results.  If you’re trying to increase your sales, here are some quick ways to keep customers loyal to you.

Customer Retention Program

If a customer is being rewarded for shopping with you, they’re more likely to come back rather than go to a competitor.  There are numbers of ways to do this, depending on what sort of product you sell.  One popular way is with a punch card ticket, allowing a customer to get a free product for every ten or twelve they buy.  This works really well with small everyday purchases, and is most often utilized with food items.  But it can work for other small purchases as well.

 Another popular customer retention program is to offer a certain percentage off purchases after a particular dollar amount is met for the year.  For example, once someone spends $100 in a calendar year, they’ve got a card that takes 10% off for the rest of the year.

After Service

How you treat a customer after the sale has already been made can go a long way to helping them decide whether or not they’ll be shopping with you again.  This really does come down to just simple good customer service.  If a customer has a question about your product, you should have several easy ways for them to get that question answered.  This can be handled either in your stores, on your website or through an easy to fine e-mail address.

 Another thing to keep in mind is returns.  There are a lot of reasons for returns, and how you handle them is important.  This is a personal decision based on what your sell, but one thing is clear; if you accidentally sell a faulty product, it’s better to do more than less.  Replace the product, give a coupon for next time, and apologize.  Everyone has a slip up sometimes, and most customers will understand this.  They’ll be a lot quicker to forgive if they’re return is handled with respect and care.

Follow Up Contacts

There is no end to the good customer list can do.  Get every customer on your contact list if you can, and send out a good, well thought out sales flyer.  Include coupons, if possible.

 One company that’s a great example of this is called JetPens.  They sell stationary supplies from Japan online.  Every customer who buys something on their site is added to a once a week mailing list.  This mailer includes the top sellers for the week, new items to the website and items that will be coming soon.  They’ve also got a weekly contest.  This is not sent out more than once a week, so it’s not enough to get on anyone’s nerves.

Give these steps a try, and you’ll turn one time shoppers into loyal customers.

5 Ways Your Business Can Benefit From Running Mobile Loyalty Program System

Customer Loyalty Program have many benefits for your business! It was first created to encourage customers to continue to shop or purchase from your company or business using small plastic cards or pieces of paper and to even gather information about your customers transactions and find out which items are more popular among your loyal consumers.

But now, we are here to introduce you a new better and futuristic way to keep your customers and gain many more. It is Mobile Loyalty Program System. Through the Mobile Loyalty Program System, your customers can simply and easily sign up on loyalty app or on your website. They will receive a personalized QR code in which they can scan on a merchant tablet and instantly receive a loyalty card or a voucher. They will be able to receive all sorts of vouchers which are sent straight to their smartphone. They are even given a notice to when the voucher will expire.

 Mobile CRM (customer relationship management) is a great way to form new bonds or to strengthen old ones. Our mobile loyalty programs can offer your business returning customers by sending vouchers to targeted customers and rewards vouchers should the points criteria be met, and add vouchers on the app to attract new customers. Another way would be to create a stored value card or even membership cards, one tier and/or multi-tier, have contests or games.

 So basically, because consumers are influenced by a status or VIP membership (i.e. bronze, silver or gold) they will strive for and spend much more time (and money) in your store or business! Wouldn’t that be great? When your loyal customers are happy, they will also most likely spread the word about your offers and promotions, sending more curious customers your way, ensuring that your company will become more successful than ever before!

 If you’re wondering exactly how it works, it’s simple. All your customer needs to do is download the loyalty app onto their smartphone (sign up and receive their QR code), then download your offered vouchers and membership card using the loyalty program app or your tablet, and finally to use it, they can scan your tablet directly at your counter. Our loyalty card program software will surely increase the amount of customers you have daily with this loyalty program app.

 Of course there are many other reasons as to why you should think about setting up  mobile loyalty program system for your company or business, some of them being to set you apart from others (in a good way, of course), giving you a chance to learn more about your customers preferences on certain items and objects, current trends and what’s popular, allowing you the decision on what else to bring in or take out of your business. These are a few among many of the other reasons why you should join us, because we are here to help you improve!

 Take action today!

The 4 Secrets To Create Successful Loyalty Card Programs

Loyalty card programs are not just trends; they are becoming an innovation in the field of marketing. They have been very effective in maintaining customers and eventually generating new customers for certain companies and businesses.

 There are different rewards program that has been created for buyers to stick to a particular brand and effectively, customer reception increases year after year. But with all the success in this structured marketing technique in generating new membership program, do companies really get paid off with what they are rewarding their clients?

 Some study would suggest that not all are getting their fair share from their rewards program. The program’s success may sometimes vary in different sectors.  But this coequality between the profit and rewards may be cause by some failures in the process of initiating the loyalty card programs. But really how can one deliver lasting value to their loyalty card programs?

 Here are some secrets in managing loyalty card programs and acing this marketing trend:

 Go mobile

Give your customers a full experience of your loyalty card programs. Use one of the best technologies to facilitate your rewards program—mobile. Since almost consumers use phones nowadays, get your customers hooked by providing them mobile loyalty card programs. You may integrate payments and mobile technology to make transactions a lot fun. And instead of punch cards you can have customer loyalty software like mobile applications to make your rewards program more convenient for your clients.

 Using other technology like customer loyalty software to boost your market can be a very clever idea. You may also use other software like mobile CRM to check your business wherever you are and see how your rewards program are working.

 Strategize in maximizing loyalty card programs

There are great ways and strategies to maximize loyalty card programs without hurting your sales. You can award discounts in times that you are losing customers to boost sales. You may also give free services and grant redemption coupons in idle days or hours that you do not have a lot customer.

 If you are a hotel for instance, you may offer great hotel discount during weekdays or working hours. Restaurants may also have unlimited soda or free salad in hours and days with lesser customers.

 Build partnerships

One of the characteristics businesses with successful loyalty card programs is that they are tying up with other businesses to provide rewards. A shop, for instance, may give discount coupons for a restaurant or a spa. The same spa or restaurant may also give discount coupons for buying something in that particular shop. This way, you do not have to shoulder all your expenses for your rewards because your partners will shoulder that for you. This rewards strategy can help you broaden your reach.

 Answer customer problems with rewards

Freebies are always parts of some loyalty card programs. Solving your customer’s problem when they purchase a product from you is always a good idea to pump up sale. Say if you cater online shopping, you may give customers free delivery. When you are selling gadgets, you may give your customers free screen protectors or leather cases.

 One last thing to note for a successful reward program or mobile loyalty program, always put in mind that to get loyal customers your rewards program should be consistent and should be loyal to your brand. Let it be that way, and you’ll be sowing great benefits from loyalty card programs in no time.