Customer Relationship Management (CRM) is essential for most of the businesses as it helps companies to manage their customer relationship effectively. When it comes to CRM, it has become more and more important for vendors to focus on this area of the market, especially with the number of smartphones that are being bought every year. However, customer relationship management has been sporadic at best and isn’t being employed even by the biggest names in the market. The biggest problem has been the translation over to the mobile market.

Many people have mistaken CRM to be the same methods that are employed to a mobile device, but this isn’t the case. The needs for both markets are quite different, over utilizing some aspects of the regular CRM market while ignoring others that are necessary to make the mobile market succeed. This makes many of the mobile applications quite impractical and don’t put the strengths of the mobile devices to great use.

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Dos and Don’ts of Successful Rewards Program

Rewards program is fundamental for the success of any business. They are brilliant in attracting new customers, promoting loyalty among existing clients and driving sales. On average, rewards program is used by many businesses as a standard form of marketing. Whether done via old-fashioned punch cards or digitally, loyal customers are account for up to 80% of revenue collected. But what might one to one business may be the opposite of another. What are the intricacies that need to be addressed when establishing a loyalty scheme that will gratify customer and drive sales?

The Do’s

Do set goals:

When planning and creating your loyalty rewards program, setting goals is beneficial. Knowing who or what you want for your rewards program will help increase traffic and find new customers during slow periods.

Do keep it simple:

Don’t make the rewards program or rewards program software complicated for your customer to engage with. Make it simple for them to immediately engage in the program, this will make motivate them to participate and boost your profits.

Do make signing up frictionless:

The most successful loyalty rewards program, and the loyalty rewards software allow customers to sign-up on the go, in-store or online. If sign-up process is long and difficult, customers are likely to get bored during the process and give up. Avoid this by just taking the important information only e.g. name, phone number or email address.

The Don’ts

Don’t be misleading:

Brands should be transparent and honest. Customer loyalty can be tricky. Do not mislead them with your services and products. Make your advertisement honest for your own sake and for the sake of the customers.

Don’t make rewards too easy to get:

There is a big difference between people who want free stuff and loyal customers. The latter is very important for your business while the former will stick around till they find another alternative. Find a balance between making rewards attainable and giving away your stock. This way, you will avoid loss and reward the loyal customers.

Don’t give up: 

Creating rewards program and loyalty software needs hard work, printing loyalty cards need money, and you can’t just give up after all the hustle. The rewards program method has been tried and tested, and is successful for decades. Increase your customer engagement and rethink your marketing strategy to attract traffic flow to your loyalty rewards program.

While many rewards programs may use loyalty cards, others are seeing reaping benefits of using loyalty rewards software. One such software is Poket loyalty program software. Poket was founded in 2013 and invented to make loyalty rewards program rewarding for both you and your customer. Step into a paperless and headache free marketing future.

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Are Loyalty Programs useless?

While many companies and businesses have chosen to use loyalty programs as their marketing tools to increase traffic to their businesses, other are struggling to find a breakthrough through the same loyalty programs. Why do business loyalty programs fail and what do you need to do differently to make them a success? Here are some reasons why your loyalty programs seems to be useless and ineffective as intended:

Lack of definite goals

It is not easy to attain a specific goal if you have not set it in the first place. You need to define your attainable goals before setting up your loyalty program. This way it will be easy for you to fast track the performance of your loyalty program on a regular basis. Your goals must align with overall business goals.

Customer service Lapses

The success of your loyalty program is definitely defined by your customer service. Customers are not only loyal to your program, but also the entire experience of interacting with your organization. This means, regardless of the loyalty program and products, if your customer service is poor, many customers will quit.

Loyalty program isn’t properly promoted

Lethargy is another problem that causes poor performance. After investing in loyalty program software and loyalty program, if you don’t promote your rewards program properly, all this is a waste. Look at your rewards program as a breathing and living entity, begin to nurture it, then you will simply reap the fruits. The difference between an excellent program and a good program is that the excellent program has a team of qualified specialists to nurture it.

Your loyalty program doesn’t stand out from others

With many loyalty programs and loyalty program softwares out there, customers are looking for a program that is unique and most valuable. When your program mirrors one t [of your competitor’s, customers are like to be swayed by the price. They won’t be able to differentiate between you and the others. By making your program stand out, you will definitely improve your customer perception on your loyalty programs and on your business.

Use of wrong software

There are many loyalty program softwares in the market. Be extra careful when choosing the one you want to use for your business because most of them are scams. Others have complicated feature that makes it hard for customers to engage with or even sign up for. Easy to use loyalty program software will definitely increase traffic flow to your business.

One of the most effective loyalty program software and loyalty program app to use for your loyalty program is Poket. The Poket Loyalty Program Software will help you maximize your sales and attract loyal customers to your business.

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6 Best Loyalty Program Ideas

In the past, you are used to businesses that offer a customer loyalty program. You are possibly making use of the loyalty card if you shop at a grocery store, or perhaps, you have another one that you use when ordering for your favorite morning latte in a coffee shop. On the other hand, wouldn’t you want to provide something that is quite more interesting for your customers over a simple card swipe? Here are 6 ideas that you may consider to have the best loyalty program for them:

Make This Special

It may sound great to have your shoppers paying something straight to be part of your business loyalty program. In any case, isn’t a loyalty program supposed to save them money? However, when you introduce and promote your loyalty program in a way that customers see it as something that is elite, particular for VIP customers, you could make it look appealing. Of course, this will mean that you will really need to deliver rewards, offering huge discounts or any other special freebies exclusively for the members of your loyalty program.

Make It like a Game

A loyalty program does not need to be completely boring. You can actually add some twist to it to make your customers more eager to join the program. Make this as something that is a bit more interesting through turning it into a game. You can offer your customers a punch card and then if they fill it up with either meals or visits, permit them to enter into the raffle wherein they can bring home a great prize.

In your customer loyalty programs, you can offer more than just a usual discount and rest assured that your customers would be interested to take part.

Do Good

Though your customers are happy with receiving rewards, they will also love having something to give to other people. While customers order a lot of meals, you could offer them a chance to give back to the community by donating money or food to a charity. It will make them see that your business is concern about others.

Provide Experiences

Free food and discounts are appreciated at all times and yet experiences are considered to be the welcome alter of pace. You may try to offer access to an exclusive VIP dinner for customers who will be ordering a specific number of meals within the covered period of time. It will build customer loyalty then it will also help you in strengthening your relationships.

Work in Collaboration with another Business

You don’t really have to provide your services as rewards. Think about working in partnership with another local business that offers products or services that match with yours.

Use POKET Loyalty Program Software 

Your shoppers might be on POKET anyway so why not take advantage of POKET customer loyalty programs? For each selected number of check-ins, offer your customers with big discounts or rewards. There is no need for using plastic loyalty cards as everything takes place on mobile. POKET Customer Loyalty Software is specifically designed to making CRM and loyalty program simply rewarding and beneficial not just for the customers but also to merchants. People all together face one common problem and that is to carry too many vouchers and loyalty cards in their wallets, and also, the inconvenience of filling up the required forms in each time they want to participate in a new program. POKET aims to make a change and resolve those concerns and you can also trust them when it comes to marketing automation.

A customer loyalty program does not need to remain the same as typical old and boring cards. Try to provide something that is fun. Let POKET help you learn how. Visit them at www.poket.com today!

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How to Implement Effective Customer Loyalty Program in F&B Industry

A customer loyalty program is not a brand new concept today. On the other hand, determining the proper way of using the collected customer data to make the loyalty program fully customized individually for every user is somewhat of unknown territory for various brands. But, while technologies are invading the F&B industry, permitting for more customer data to be obtained and compiled, those brands that are pretty savvy will make use of this information so that they can make and come up with the best loyalty program.

A customer loyalty program is primarily designed to reward regular diners and to keep them as regular customers. Most brands do have some types of point systems or rewards. On the other hand, what if the rewards are not something that your customer wants? These days, there are restaurants and bars come with a loyalty program which is totally based on earning points. Some of them promise that the more drinks or meals the customers buy, the more points they will be earning and also, the higher level of rewards they will receive.

Though the brands do not tailor the form of rewards to users, the more you will spend, the more you will get. In providing a loyalty program for your customers, you will need to make use of the best loyalty program software. It is where POKET Loyalty CRM software can help.

POKET – What Is It?

POKET is the loyalty program software that is really working for the success of your business. You may customize the loyalty program to allow your brand’s personality stands out. POKET comes with a large variety of loyalty card programs and a number of the loyalty programs that can be customized. These include flash cards, point cards, multiple-tier membership cards, stored value cards , gift card and check-in cards.

Details like card designs, card renewal criteria and reward tiers are customizable to suit the specific needs of your business. POKET is offering you the power to streamline CRM, voucher, marketing automation and customer loyalty programs for your company in all-in-one solution. This company will make it more possible for you to turn your desired customer loyalty program into reality. It can be done in just a few taps on the buttons and that’s it!

POKET comes with six forms of digital loyalty card programs to choose from. These include flash card, mobile reward points card, mobile check-in card, mobile stored value card, mobile gift card and so on. Aside from that, you could also provide your valued customers with seven kinds of vouchers such as welcome voucher, cash voucher and a welcome voucher. POKET guarantees to provide you the best solution for your business.

Tracking customer loyalty has been made easier as well. Your valued customers can effortlessly scan their respective membership cards on their tablet or iPad inside your store to get points, make up prepaid cards and redeem vouchers. POKET enables you to track the activities of your customers so you can understand them better, letting you to make a better and more strategic decision.

So what are you still waiting for? Get this all-in-one solution which will be helping you to create CRM, rewards, loyalty card programs in the easiest way. To know more, do not hesitate to visit their official website at www.poket.com.

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5 Ways To Increase Customer Loyalty And Repeat Visits

Today, business owners are spending more of their time in trying to get new customers that they fail to pay attention to the simplest and most important source of profits: repeat customers. New customers would always increase profits as well as the brand awareness for your business. On the other hand, attracting and grabbing the attention of your prospects is ten times more expensive than being committed to your existing customers. Not to mention that repeat clients are more likely to spend a lot on your services or products over the new ones.

In the perspective of a business owner, it is vital to find out the best way to establish a customer base which will return for more. So, what your business does to persuade your existing customers to have their second visit to your store? Here are five smartest ways to gain and keep repeat customers:

Build Your Email List

Using an email list is among the greatest ways to be in contact with your customers on a more personal way. With your email list, it will not be hard for you to keep your customers updated on the latest news associated with your business then you can send them some “thank you” notes and offer them exclusive information regarding your upcoming special promos and events.

Email has become a remarkable marketing medium to increase sales and attract repeat business, not just because it permits you to share promotional details but it is for the reason that it allows you to develop a relationship that is more personal with your valued customers. Every time that your new customers provide you their emails, it is a way to show you that they have trust in your brand and you have to cherish and good relationship with them.

Have Special Customer Rewards and Promotions

A good way of attracting repeat business is offering exclusive rewards, vouchers and discounts to your customers. Your best shoppers are those who have been showing loyalty to the brand of your business. Through offering exclusivity, you portray that you are giving importance and you reward customer loyalty, hence encouraging customers to return and make more visits to your store. Such offers can be higher and better discount rates, quicker customer service and instant access to release of a new product.

The concept is to offer incentives that will distinguish your loyal customers from the rest of the group and show them that you appreciate your customer loyalty. Most companies are doing this through creating rewards program and membership programs which can help to make customers feel that they are important. Also, marketing automation can help.

Offer Discounts

Another good way to attract and gain repeat customers is offering regular discounts. It can be entering a coupon or coupon code in every order or by sending your customers an email informing them about the monthly specials that your business is providing. A discount provides customers the reason to deal with you for the second time. It can give something to your customers that they could use to help keep their experience with your business good and fresh within their minds. Just be sure that the coupon or discount is creative and good enough.

Make a Positive Customer Service Experience

Excellent customer service is among the most significant ways to get repeat customers. Consumers primarily select where they purchase based on the product’s price and quality, yet they would repeat business depending on their past shopping experience involving your business.

Pay Attention to your Competition

Even the greatest consumer service experience means nothing to shoppers when the business remains incompetent. Ensure that your business’ services and products are always the utmost value to consumers. When you cannot lower your price just like your competitors, ensure that your customers understand how your business worth the extra cash.

Follow these tips and you will be glad that you did. To develop the best customer loyalty programs for your business, visit www.poket.com today.

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The Best Way to Make Your Customers Happy Is Giving Rewards

So you have your regular customers who are never getting tired of patronizing what you offer. As a business owner, you are aiming to get more clients someday. You want to see your business thriving and you wish that your regular customers will be willing to recommend your products, your services and your business to your prospects, to their friends and relatives. You want to see more and more people finding your business as one that is worthy of their attention and trust. For that reason, you should pay attention to your regular customers and come up with something that they will love and appreciate.

People these days love freebies and one of the best things that you can do here is to give rewards to your loyal customers. This will make your customers happy and make them eager to refer new customers for your business. You can start giving rewards to your loyal and dedicated customers by coming up with a loyalty program for them. Through offering rewards to people who will be able to refer new customers to your business, for sure, your regular customers will start looking for other persons they know will benefit from your products or services.

It seems that nearly each retail shop comes with a loyalty program. From the basic down to the most complex one, this phenomenon that started in 1990s is now continuously becoming more popular. So how will you be able to come up with the best loyalty program for your customers? Here are some steps that you should follow to make it happen:

How to Create the Best Loyalty Program for Your Customers

  • Allocate your budget – you have to work out what you like in terms of a rewards program software then try to figure out how much you can allocate for this.
  • Understand customer– you should go back and evaluate your data on customer sales so you can understand the variance between a loyal client and others. This involves how usual a loyal customer sees your site and how much he or she spends and the number of items that the customer buys from your website. The data would help you in developing a loyalty program that in the end will let you increase the number of your loyal customers.
  • Set all your rewards – based on the research data as well as on the changes in the behavior that you would like to be obtained from those customers who are less loyal to your business, you must set objectives at which you’re ready to give away rewards.
  • Set the right time limit – the best loyalty programs are making use of a specific target date as part of the stretch that is planned to be attained so as to unlock the rewards. Getting your customers to spend more within the set time period will dramatically drive sales to your business.
  • Come up with the mechanics – it is the process of monitoring and tracking the activity of customers and it also helps in accruing the loyalty value. This can be a card that is stamped or clipped for every sale or it can be a digital loyalty card that your customers can get through their smartphones.

The mobile loyalty program has become the latest trend today when it comes to offering rewards to your satisfied customers. There are good companies that can help you out like POKET. To learn more, please check out www.poket.com.

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Why Is The Mobile Loyalty Program The Future?

Way back in the past, a store loyalty program system has involved visiting the store, filling out the paper from then receiving a plastic or paper loyalty card. Time and technology advancement changed the situation. Innovative new technology is now permitting customer loyalty programs to go on mobile. There are now companies online where you can get assistance when it comes to a mobile loyalty program.

Smartphones flooded the online and offline market and everyone today own different models of smartphones that can be used to earn points or rewards from stores. Smartphones have provided the easiest way for businesses to get in touch with customers. The development of a mobile loyalty program is helping the merchants to save costs on the use of paper vouchers as well as plastic cards.

While the mobile loyalty program has been introduced, a mobile loyalty card or a mobile voucher could be electronically and wirelessly delivered and received by customers, once they choose to sign up for the rewards program over their mobile devices. Those customers who like to sign up for this form of program just need to enter the needed personal information in the mobile application for just one time then their information would be stored everlastingly.

If the customer will be willing to join the loyalty program, he or she will obtain a special code that was made specifically for a customer. The customer will have his or her loyalty card right away by scanning the code. After that, a mobile voucher would be sent to the customer, telling that he or she is welcomed to your business’ rewards program. From that point, you can already take advantage of the card and use it for your benefit.

The member of a mobile loyalty program will automatically receive his or her vouchers on his or her birthday. Aside from receiving welcome and birthday vouchers, you, as a customer, will also get a point rewards voucher and you can redeem your voucher for a discount or merchandise. Those customers who are having fun with the use of a mobile loyalty app would be confident to share the coupons they get with their loved ones and friends. It will help the businesses in promoting their rewards program to more people.

POKET is one of the most trusted companies when it comes to mobile loyalty program. They specialize in automating tickets, vouchers, and cards for businesses. This company also helps you in attaining your goals for your business effortlessly. POKET is a company that offers the best mobile loyalty program solution and they are introducing the fastest way of earning rewards that every customer will surely love. POKET offers a large selection of loyalty card programs, and a few of loyalty programs that can be customized like point cards, multiple-tier cards, flash cards, store value cards and check-in cards. They promise to offer the loyalty program solution which will really work for your company, bringing it into the next level. With POKET, you can streamline CRMmobile vouchercustomer loyalty rewards program and marketing automation for your company in just one solution. Visit www.poket.com for more information.

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7 Myths About Customer Loyalty Programs

A company thrives on customers. As much as it is important to gain new customers to keep the company running, it also important to maintain the old customers. Gaining a new customer costs a lot whereas having a repeat customer cuts back on the cost of acquisition and helps in increasing profit margins. But, books on customer satisfaction issues, quality of service and customer relationships winners are fed by myths. Here are a few points about these preconceptions and really act on customer loyalty programs.

1) All satisfied customers are loyal!

It is a fact stated after survey that the satisfied customers are not 100% true! To retain customers, meeting is not enough! So you must be good on both accounts, quality of products and communication.

2) In your customer base, you have all the information about customer loyalty programs

Wrong! The really useful information is usually in the head of your business or sales reports that are generally not included in your database.  To run an effective customer loyalty programs, one must first take stock of the data in its customer base.

3) Loyal customers contribute to the growth of your CA through word-of-mouth.

Wrong! In most business areas, clients do not consult them, and word-of-mouth mainly concerns exceptional products that come out of the ordinary.  In addition there is evidence that customers are more likely to speak of a bad experience (negative word-of-mouth) rather than a good experience.

4) Customer Loyalty programs are a barricade for customers

Wrong! The customer loyalty programs that are not designed to re-consume the client is a waste of money. If, after analyzing your loyalty program, it shows that your customers do not consume more, the company has spent money for nothing.

5) Customer loyalty increases market share.

Wrong! The companies with the most loyal customers are the most important in their market. For example Harley Davidson, MAC users are very loyal, but are a minority in their market (niche market). There is no direct correlation between customer loyalty and market share.

6) Building customer loyalty is a one person job.

Wrong! It is not just the customer support or the sales man who is responsible for building and maintaining customer loyalty. It is the job of everyone who works in the company. It is imperative for everyone in the company to work towards achieving a reliable and good quality product which will help in maintaining the trust of the customer towards your company, thereby ensuring customer loyalty.

7) Loyal customers are only loyal to one brand.

Well, that’s not the case entirely.  Let’s have a closer look. Each of us have loyalty cards from more than one store and sometimes also have loyalty cards of competing stores. We buy stuff for our homes from more than one store. Mostly customers are split loyals and alternate between choosing two brands from their evoked set. Hence, using this information to maintain the status in their evoked set is equally important as being the only brand in their evoked set.

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Customer Loyalty Program Ideas To Retain Customers

In the past store loyalty programs have involved going into the store, filling out a paper form and receiving a paper or plastic loyalty card. Revolutionary new technology is now allowing customer loyalty programs to go mobile. Since almost everyone has some types of mobile device these days reaching them through these devices is both easier to do and more environmentally friendly. Hence we are going to share with you some innovative customer loyalty program ideas that may change your view on customer loyalty program. We have invented mobile loyalty program and this may eliminate the usage of plastic, paper and cardboard for membership cards.

With the introduction of the Mobile Loyalty Program, a mobile loyalty card and mobile voucher can be wirelessly delivered to customers when they sign up for a rewards program through their mobile device. Customers who want to sign up for these programs simply have to enter their relevant information into the Poket app one time and their information will be stored permanently. When a customer joins a rewards program they receive a QR code personalized for them. A simple scan of the code will get a customer their loyalty card instantly. A digital voucher is then sent to a customer to welcome them to the program and get them started using it to their full advantage.

 Members of any digital loyalty program automatically receive vouchers on their birthday. In addition to receiving birthday and welcome vouchers they also receive point rewards vouchers they can redeem for merchandise.

 Those who enjoy using the Poket Loyalty Program app will be encouraged to share the vouchers they receive with their friends and family. This will help stores market their loyalty programs to more people than ever before.

 Loyalty programs are a great way to build up a customer base and can lead to a great deal of word of mouth advertising, which can help stores market themselves without spending money on advertising.

 The creation of a digital rewards program is changing the way in which stores and other companies communicate with their customers. It shows both social responsibility and environmental responsibility, which only serves to make customers think highly of any store or company that uses these tactics to attract and retain customers.

 In today’s mobile dependent world it is crucial for stores across the country to implement a mobile loyalty program. These programs are often more convenient than programs of the past have been. This convenience will only encourage customers to keep shopping with their favorite stores.

We hope you like these customer loyalty program ideas and we will share with you more in new few articles.

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3 Customer Retention Strategies That You Do Not Want To Miss

No matter what business you’re in, one fact remains.  To be a success you’ve got to not only attract customers, but keep them coming back for more.  This is something that all companies try to do, with varying results.  If you’re trying to increase your sales, here are some quick ways to keep customers loyal to you.

Customer Retention Program

If a customer is being rewarded for shopping with you, they’re more likely to come back rather than go to a competitor.  There are numbers of ways to do this, depending on what sort of product you sell.  One popular way is with a punch card ticket, allowing a customer to get a free product for every ten or twelve they buy.  This works really well with small everyday purchases, and is most often utilized with food items.  But it can work for other small purchases as well.

 Another popular customer retention program is to offer a certain percentage off purchases after a particular dollar amount is met for the year.  For example, once someone spends $100 in a calendar year, they’ve got a card that takes 10% off for the rest of the year.

After Service

How you treat a customer after the sale has already been made can go a long way to helping them decide whether or not they’ll be shopping with you again.  This really does come down to just simple good customer service.  If a customer has a question about your product, you should have several easy ways for them to get that question answered.  This can be handled either in your stores, on your website or through an easy to fine e-mail address.

 Another thing to keep in mind is returns.  There are a lot of reasons for returns, and how you handle them is important.  This is a personal decision based on what your sell, but one thing is clear; if you accidentally sell a faulty product, it’s better to do more than less.  Replace the product, give a coupon for next time, and apologize.  Everyone has a slip up sometimes, and most customers will understand this.  They’ll be a lot quicker to forgive if they’re return is handled with respect and care.

Follow Up Contacts

There is no end to the good customer list can do.  Get every customer on your contact list if you can, and send out a good, well thought out sales flyer.  Include coupons, if possible.

 One company that’s a great example of this is called JetPens.  They sell stationary supplies from Japan online.  Every customer who buys something on their site is added to a once a week mailing list.  This mailer includes the top sellers for the week, new items to the website and items that will be coming soon.  They’ve also got a weekly contest.  This is not sent out more than once a week, so it’s not enough to get on anyone’s nerves.

Give these steps a try, and you’ll turn one time shoppers into loyal customers.