Customer Relationship Management (CRM) is essential for most of the businesses as it helps companies to manage their customer relationship effectively. When it comes to CRM, it has become more and more important for vendors to focus on this area of the market, especially with the number of smartphones that are being bought every year. However, customer relationship management has been sporadic at best and isn’t being employed even by the biggest names in the market. The biggest problem has been the translation over to the mobile market.
Many people have mistaken CRM to be the same methods that are employed to a mobile device, but this isn’t the case. The needs for both markets are quite different, over utilizing some aspects of the regular CRM market while ignoring others that are necessary to make the mobile market succeed. This makes many of the mobile applications quite impractical and don’t put the strengths of the mobile devices to great use.